Job Description

Job Summary:

As an Associate Brand Strategist, you will play a crucial role in shaping and executing brand strategies to enhance the market presence and reputation of our company or client's brands. Working closely with the brand strategy team, you will contribute to developing comprehensive brand plans, conducting market research, and implementing innovative strategies to drive brand growth and engagement.

Key Responsibilities:

Brand Analysis and Research:

Conduct market research and analyze consumer trends to identify opportunities for brand positioning and differentiation.

Evaluate competitor strategies and industry benchmarks to inform brand strategy development.

Collect and analyze data to track brand performance and assess the effectiveness of brand initiatives.

Brand Strategy Development:

Assist in developing brand strategies aligned with the company's objectives and target audience insights.

Contribute to the creation of brand positioning, messaging, and identity guidelines.

Collaborate with cross-functional teams to integrate brand strategies into marketing campaigns and initiatives.

Brand Communication and Engagement:

Support the development of brand communication materials, including advertising campaigns, digital content, and brand collateral.

Assist in managing brand communication channels, including social media platforms, websites, and other digital channels.

Monitor brand interactions and engagement metrics to optimize brand communication strategies.

Brand Performance Monitoring and Reporting:

Track key performance indicators (KPIs) related to brand awareness, perception, and preference.

Prepare regular reports and presentations to communicate brand performance insights and recommendations to stakeholders.

Monitor market trends and consumer feedback to identify opportunities for continuous improvement and adaptation of brand strategies.

Job Types: Full-time, Permanent

Pay: ₹35,175.26 - ₹50,000.00 per month

Benefits:

Health insurance
Ability to commute/relocate:

Indore, Madhya Pradesh: Reliably commute or planning to relocate before starting work (Preferred)
Experience:

Brand Strategist: 1 year (Preferred)
Work Location: In person