Job Description

Required Skills : marketing management, Brand Management, Promotions, Revenue generation.Experience : 1 - 4 YearsSalary : 5 - 6 LPA- Experience with working on Shopify will be a plus- Candidate Should Be From D2cBrand Only - Only Female RequiredDescription :- As a part of the Growth function, the Associate Brand Manager will be responsible for driving creative campaigns, new product launches, brand asset creation including ad assets, online collaterals for marketplaces and website content with the objective of achieving the monthly growth targets for our website Plixlife.com & marketplaces on which our products are available and growing engagement with our consumers. The Associate Brand Manager should enable us to bring alive our core brand proposition of \'Take Care, Have Fun\' in everything that we do. Our mission is to make nutrition, skin care non-intimidating, super fun and easily accessible to consumers so that all they have to do is to take care and have fun. If you are someone who has a flair for brand management and wants to work in a young, vibrant & fun start up, do share your resume with us.Key Areas and Responsibilities :Creative Communication :- Conceptualize and manage creative communication incl. creative collateral and asset creation liaising with the graphics team- Work with, content writers to ensure brand communication, advertising copies etc. are as per brand standards and in brand tonalityWebsite Management :- Own customer experience on the website.- Manage and upload content, creatives on the website backend (Shopify)- List new products, co-ordinate with tech team to get new features developed- Run regular hygiene checks on the website and ensure smooth functioningDrive Revenue :- Drive product and category revenue through new initiatives, ad concepts, influencers etc.Promotions And Offers :- Benchmark competitors and other relevant brands in category and other allied categories to identify best in class practices for website, offers, promotions and creative communication- Design and structure right offers, monitor performance and make changes as per dataSkills and Competencies :- Strong bias to action- Agility and ability to take decisions/course correct fast- Strong verbal & written communication- Understanding of advertising and marketing campaigns- Understanding of creative communication, design and visual aesthetics- Proficiency in English- Website content management experience will be a plus- Relationship management with all key internal stakeholders and external agencies- Results driven & ROI focused- High consumer-centricity (ref:updazz.com)

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