Roles and Responsibilities 1. Digital Marketing Planning: \xc2\xb7 Plan actions and initiatives that are aligned to the business strategy, and supports the overall marketing goals of MHFA India products 2. Social Media Coordination: \xc2\xb7 Manage and optimize social media accounts across platforms (Facebook, Twitter, LinkedIn, Instagram, etc.). \xc2\xb7 Create, curate, and share content that encourages engagement, drives traffic, and builds brand awareness. \xc2\xb7 Manage content calendars, scheduling, and publishing to maintain a consistent online presence. \xc2\xb7 Monitor social media conversations, respond to comments, messages, and reviews, and manage online community interactions. 3. Email Marketing: \xc2\xb7 Plan, execute, and analyze email marketing campaigns to nurture leads, engage customers, and drive conversions. \xc2\xb7 Segment email lists for targeted messaging and personalize content to improve open rates and click-through rates. \xc2\xb7 Monitor and improve email campaign performance based on key metrics and A/B testing. 4. SEO and SEM: \xc2\xb7 Optimize website content for search engines (SEO) to improve organic visibility and drive traffic. \xc2\xb7 Manage pay-per-click (PPC) campaigns using platforms like Google Ads, monitoring keyword performance, ad copy, and budgets. \xc2\xb7 Analyze and report on keyword rankings, website traffic, and conversion rates to refine strategies. 5. Analytics and Reporting: \xc2\xb7 Use analytics tools (e.g., Google Analytics, social media insights) to track and measure the performance of digital campaigns. \xc2\xb7 Create regular reports detailing key performance indicators (KPIs), trends, and actionable insights. \xc2\xb7 Make data-driven recommendations for improvements and optimizations based on campaign results. 6. Stay Current with Trends: \xc2\xb7 Keep up-to-date with the latest trends, tools, and technologies in digital marketing, communication, and relevant industries. \xc2\xb7 Recommend innovative approaches to improve campaign effectiveness and achieve better results. \xc2\xb7 Initiate activities in line with to MHFA India strategy and work plan \xc2\xb7 Support director and team in development of MHFA India digital marketing and communications function \xc2\xb7 Support in any other task that may be assigned by the organization \xc2\xb7 Attention to detail and a commitment to maintaining high-quality content and functionality Job Types: Full-time, Permanent Salary: \xe2\x82\xb920,000.00 - \xe2\x82\xb940,000.00 per month Schedule:

• Day shift

Experience:

• total work: 3 years (Preferred)

Ability to Commute:

• Adyar, Chennai, Tamil Nadu (Required)

Ability to Relocate:

• Adyar, Chennai, Tamil Nadu: Relocate before starting work (Required)

Work Location: In person Speak with the employer
+91 9791191075