Job Description

Key Responsibilities:- Own end-to-end retention and lifecycle marketing for D2C / e-commerce customers- Design and execute email, WhatsApp, SMS, push notification campaigns- Build and optimize customer journeys, cohorts, and segmentation- Improve repeat rate, LTV, frequency, and retention KPIs- Plan and execute loyalty programs, referrals, and win-back campaigns- Collaborate with performance, product, and tech teams for funnel optimization- Analyze customer behavior and run A/B tests for messaging, offers, and timing- Own CRM dashboards and reporting on retention metricsMandatory Criteria:1. Must be currently working in or have previously worked with a D2C startup only2. Must have 3-6 years of experience only in retention, lifecycle, or CRM marketing.3. Must have hands-on experience executing CRM campaigns across Email, WhatsApp, SMS, and Push Notifications.4. Must have built and optimized customer journeys, cohorts, and segmentation within a CRM or marketing automation platform.5. Must be available for a face-to-face (in-person) interview.6. Must be currently based in Delhi/NCR only. (ref:updazz.com)

Skills Required