Job Description

Asst. Manager/ Manager New Product Development

Position : Assistant Manager / Manager - New Product Development,
About the Company :

These are new-age brands bringing delight & goodness to the world of beauty & personal care for women and men. With a strong D2C base plus a growing omnichannel (online and offline) presence, award-winning products and a loyal, engaged customer base, we are scaling rapidly, while staying true to our purpose of adding goodness to the world we live in.

Location : Thane

About the Role : End-to-end management of product portfolio by driving new product development, analyzing performance of existing SKUs & a lot more - all designed to bring the best of men's care (in terms of products & experiences) to existing & new customers.

Key Performance Indicators :

1. Product Innovation funnel management

2. Project Management

3. Periodic Customer & Market Research

Key Responsibilities :

- Seamless project management for end-to-end product innovation + launch within defined timelines & commercial metrics

- Identifying customer needs through extensive Primary + Secondary Research

- Competitive benchmarking - Staying abreast of category & technical developments

- Preparing product briefs basis for R&D identified gaps in the portfolio + new opportunities

- Briefing Design Team / external agencies on product packaging design

- Conduct product training workshops for internal teams including Customer Service

- Analyzing product performance by measuring its impact / value add to business - uncovering actionable insights through data analysis

Experience & Qualification :

Preferred :

- 2 - 3 years of experience in NPD / Innovation

- Experience & interest within the Beauty / Personal Care / Men's Grooming sector

Mandatory :

- 4 - 6 years of marketing experience

- Background in FMCG, Consumer Durables, Consumer Tech

- Comfortable with handling / analyzing data (MS Excel)

- Exceptional people skills

Competencies :

- Negotiation Skills

- Communication (written and verbal)

- Persuasion Skills

- Relationship Management

- Consumer understanding

Behavioral Indicators :

- Think big, but also get things done

- Imparts momentum to things when they get stuck

- Follows a disciplined approach to planning and execution

- Leads with a problem-solving approach

- Should be a fast learner, willing to challenge the status quo and not afraid of experimentation

Working relationships - Stakeholders

Internal - R&D, Supply Chain, Packaging, Customer Service Team

External - Vendor Partners across Manufacturing, Packaging Design + Development