Job Description

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Accept ClosePress Tab to Move to Skip to Content LinkSearch by KeywordSearch by LocationSearch by KeywordSearch by LocationLoading...Team:LocationType:Grade:Create Alert\xc3\x97Select how often (in days) to receive an alert:StartPlease wait...Assistant Manager - Sports Marketing & Brand CommsPURPOSE/ MISSION:To ensure positive development of the adidas brand story telling through Sports Marketing with the help of Athlete ambassadors in various sport categories leading with Running, Football & Olympic sportsExecute the India Influencer and Athlete Strategy, taking into account relevance to the local market.Build & execute running strategy in India through Sports Marketing and adidas runners communityACCOUNTABILITIES:Functional:

• Execute the sports marketing with the category lead developing contracted and non contracted athlete roaster
• Develop local adidas Runners community strategy in line with the global guild lines to continue AR community influence in India.
• Work closely with the AR athletes and agencies ensuring smooth functioning of the community.
• Ensure global marketing guidelines are upheld during execution of concepts to local market
• Working with the Brand Comms team in Implementation of Marketing Events
• Support the control of existing asset agreements (product and servicing)
• Ensure timely and sufficient equipment support to Sports Marketing partners with the material contractually agreed and ensure on- and off-field visibility
• Reporting of country sports marketing trends, including competitor analysis
• Elaborate and implement the Brand Communications & Sports Marketing plan, within the brand guidelines, integrating the effort of the creative, media, online, BTL and PR agencies
• Ensure translation into cost efficient implementation across all appropriate communication channels and tools
• Maintain close contact with sports agencies or clubs; as well athletes and influencers
• Management of promo stock at country level

People:

• Brand adidas: Brand Management Leads
• Brand adidas: other BUs Brand Marketing
• adidas Finance / Controlling
• adidas Procurement
• Creative Agencies
• Athlete & their agents
• External partners and key accounts
• Sports Federations, Associations & Race event Organizers

Controlling:

• Monitoring Product servicing
• To monitor all reports
• To monitor budget for community & athletes

Compliances:

• To observe both global and local policies and procedures in all dealings;

KNOWLEDGE, SKILLS AND ABILITIES

• Interpersonal/communication skills and some level of strategic thinking.
• Some experience in Sports/ Marketing communications.

• Understanding of an ever-changing sport landscape and exposure to marketing project management.
• Ability to collaborate and use platforms and tools utilized by multiple functions as well as ability to support internal and external cross-functional groups: product marketing, communications, social, digital.
• Understanding of and passion for the sports and fashion/entertainment industry.
• Presentation and organizational skills.

PROFESSIONAL BACKGROUND/ EXPERIENCE:

• Degree in Marketing, Communications, (Master Degree / MBA a plus)
• 4-5+ years\' industry and / or relevant work experience in Marketing, Sports Industry, Activation Agencies, Sports Management
• Fluent written and spoken English language skills.
• Passion for Sport specifically Running would be an advantage.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE\'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company\'s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.Job Title: Assistant Manager - Sports Marketing & Brand CommsBrand: adidasLocation: GurgaonTEAM: Marketing & CommunicationsState: HRCountry/Region: INContract Type: Full timeNumber: 507914Date: Feb 27, 2024Find similar jobs:THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES. \xc2\xa9 2020 adidas. All Rights Reserved.

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