Job Description

We are having an urgent opening for the position of Assistant Manager PR & Marketing for a reputed FMCG MNC Company at Delhi (Okhla Phase 3) location. * Key Responsibilities
Promotion of Digital Marketing

• Plan and execute SNS and web marketing strategies (Instagram, Facebook, LinkedIn, YouTube, Twitter/X)
• Strategically develop and implement SEO initiatives to enhance website visibility and organic search
• Develop and manage monthly/weekly content calendars, and oversee day-to-day posting
• Create and edit content (visuals, videos, and copywriting)
• Plan and manage paid campaigns, including SNS and search ads
• Define, track, analyse, and optimise digital KPIs such as CVR, ROI, lead generation, social engagement rate, and campaign-related sales performance
• Foster engagement with existing and potential consumers (respond to DMs and comments)

Execution of Mass Advertising * Coordinate with advertising agencies on media planning, placement, and post-campaign reporting and optimization

• Promotion via BTL (in coordination with Sales)
• Plan and execute sales-driven promotional campaigns (e.g. merchandising tools, POP materials)
• Develop and follow up on in-store and retail-oriented promotions
• Support the planning and rollout of sampling and events

Other Duties * Collaborate with in-house designers

• Coordinate with internal PR team members
• Prepare reports and presentation materials
• Monitor and share market trends and competitor activities
• Qualifications

• Bachelor's degree in Marketing, Business, Communications or related fields (Master's preferred)
• Minimum 3 years of experience in SNS management and content development (FMCG or healthcare experience is a plus)
• Practical knowledge of ad platforms (Meta, LinkedIn, YouTube, etc.)
• Strong copywriting skills in English and understanding of brand tone
• Data-driven marketing capabilities with understanding of KPIs such as CVR and ROI
• Basic knowledge of tools such as Canva, Photoshop, and video editing software (expert proficiency not required)
• Ability to manage multiple projects with speed and teamwork