Job Description

Job Title: Assistant Manager -- Marketing
Location: Mumbai
Position Type: Full-Time
Reports To: Operations Head
Job Summary:

• We are seeking a dynamic and results-driven Assistant Manager - Marketing to join our team.
• The ideal candidate will be responsible for establishing and nurturing relationships with labs, hospitals, oncologists, pathologists and cancer specialists to enhance our presence in the oncology sector.
• This role focuses on driving efforts to increase patient referrals for oncology-specific tests at Oncopathology Lab, with a significant emphasis on collaboration with healthcare professionals.

Key Responsibilities:

• Identify, initiate, and manage partnerships with hospitals and healthcare institutions to promote Oncopathology Lab's oncology testing services.
• Develop and maintain strong relationships with oncologists and cancer specialists to facilitate patient referrals.
• Implement marketing Strategies aimed at enhancing Oncopathology Lab's visibility within the oncology community, including not limited to, organizing seminars, workshops, and participating in relevant conferences,
• Track and analyze data, market trends, and customer feedback to assess the effectiveness of strategies and make data-driven adjustments as needed
• Work closely with internal departments such as operations and laboratory teams to ensure seamless service delivery and address relevant concerns.

Result Areas (KRAS):

• Number of new labs and hospital partnerships established and maintained.
• Frequency and quality of engagements with oncologists leading to increased patient referrals.
• Achievement of targets related to oncology test referrals and revenue generation.
• Effectiveness of marketing initiatives in enhancing brand visibility within the oncology sector.

Qualifications:

• Bachelor's degree in Business Administration, Marketing, Life Sciences, or a related field.
• A Master's degree is advantageous.
• Minimum of 3-5 years of experience in sales and marketing within the healthcare or pharmaceutical industry, preferably with a focus on oncology products or services.
• Proven track record of establishing and managing relationships with hospitals and healthcare professionals.
• Strong understanding of the oncology landscape, including key stakeholders and market dynamics.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to analyze data and market trends to inform strategic decisions.
• Willingness to travel as required to meet business objectives.

Preferred Skills:

• Experience in organizing medical conferences, workshops, and other promotional events.
• Familiarity with regulatory requirements related to marketing healthcare services
• Proficiency in CRM software and Microsoft Office Suite.

Skills Required