Job Description

The primary responsibility of this role is to acquire PCG (Private Client Group) / HNI (High Net-worth Individual) clients and ensure a smooth transition to the dealing team. Additionally, the role involves actively managing the HNI desk, ensuring client satisfaction, retention, and growth of the HNI portfolio.Key Result Areas Supporting ActionsHNI / PCG Business Development

• Leverage existing networks, market databases, references, events, and cold outreach to identify and target potential HNI / PCG clients. Stay informed about market movements and lifestyle shifts to

spot opportunities for client engagement.

• Create structured acquisition plans to penetrate the HNI / PCG segment in the region. Customize your approach for each prospect based on profile analysis, risk appetite, and investment behavior.
• Conduct in-depth meetings and financial discussions to understand the prospective clients investment goals, risk tolerance, income structure, and liquidity needs. Build a strong rapport to earn their trust and confidence.
• Advise the clients on their margins limits, on mark to market losses, brokerages, margins available etc.
• To strictly adhere to all risk & surveillance and Deal desk processes.
• To encourage & facilitate clients to migrate from offline to online trading by providing training and comfort.
• To encourage clients to download mobile app/browser, transact, access reports and information pertaining to their account on the internet.
• To ensure documentation formalities like KYC, profiling of new clients with all the Compliance necessary details
• To participate in daily research calls and keep all customers updated with In-house research recommendations only.
• To caution the clients against positional losses as per research and risk recommendations and minimize losses to customers.
• To maintain a symbiotic relationship with all the internal stakeholders such as RMS, Surveillance, funds and Ops teams for resolution of all trade and funds related

Customer Management

• To ensure all new clients start trading within

7 days of account opening.

• To ensure that all efforts are taken to introduce the customer to the online mode of trading by way of demos, and first login hand holding.
• To ensure all customers keen to deal offline are introduced to the RM in the PCG vertical.
• To ensure end-to end seamless and single point service to the customers, to win and maintain his trust
• To ensuring specific number of clients (as pre-defined by H.O) are active on daily basis
• To constantly follow up with inactive / dormant clients, build confidence and get them to trade

Cross Sell of ABC Products

• To ensure participation in training and processes for other ABC products offered.
• To understand the financial needs of customers and generate leads
• To use other ABC products and services to activate inactive customers

Customer Relationship

• Responsible for new client acquisition, building new relationships and increasing depth in existing relationships with High- net-worth clients.

• Generating leads Selling/ advising third party products like Health Insurance, SIPs, Life Insurance, Mutual funds