Job Description

The primary responsibility of this role is to acquire PCG (Private Client Group) / HNI (High Net-worth Individual) clients and ensure a smooth transition to the dealing team. Additionally, the role involves actively managing the HNI desk, ensuring client satisfaction, retention, and growth of the HNI portfolio.
Key Result Areas Supporting Actions
HNI / PCG Business Development

• Leverage existing networks, market databases, references, events, and cold outreach to identify and target potential HNI / PCG clients. Stay informed about market movements and lifestyle shifts to

spot opportunities for client engagement.

• Create structured acquisition plans to penetrate the HNI / PCG segment in the region. Customize your approach for each prospect based on profile analysis, risk appetite, and investment behavior.
• Conduct in-depth meetings and financial discussions to understand the prospective clients investment goals, risk tolerance, income structure, and liquidity needs. Build a strong rapport to earn their trust and confidence.
• Advise the clients on their margins limits, on mark to market losses, brokerages, margins available etc.
• To strictly adhere to all risk & surveillance and Deal desk processes.
• To encourage & facilitate clients to migrate from offline to online trading by providing training and comfort.
• To encourage clients to download mobile app/browser, transact, access reports and information pertaining to their account on the internet.
• To ensure documentation formalities like KYC, profiling of new clients with all the Compliance necessary details
• To participate in daily research calls and keep all customers updated with In-house research recommendations only.
• To caution the clients against positional losses as per research and risk recommendations and minimize losses to customers.
• To maintain a symbiotic relationship with all the internal stakeholders such as RMS, Surveillance, funds and Ops teams for resolution of all trade and funds related

Customer Management

• To ensure all new clients start trading within

7 days of account opening.

• To ensure that all efforts are taken to introduce the customer to the online mode of trading by way of demos, and first login hand holding.
• To ensure all customers keen to deal offline are introduced to the RM in the PCG vertical.
• To ensure end-to end seamless and single point service to the customers, to win and maintain his trust
• To ensuring specific number of clients (as pre-defined by H.O) are active on daily basis
• To constantly follow up with inactive / dormant clients, build confidence and get them to trade

Cross Sell of ABC Products

• To ensure participation in training and processes for other ABC products offered.
• To understand the financial needs of customers and generate leads
• To use other ABC products and services to activate inactive customers

Customer Relationship

• Responsible for new client acquisition, building new relationships and increasing depth in existing relationships with High- net-worth clients.

• Generating leads Selling/ advising third party products like Health Insurance, SIPs, Life Insurance, Mutual funds