Job Description

Tata CLiQ is the flagship digital commerce initiative of the Tata Group. It is a multi-category e-commerce platform, operating across categories such as Fashion, Footwear and Accessories, Beauty, and Luxury. It has a unique omnichannel marketplace model offering customers the convenience of quicker delivery (by shipping from store), easy pick-up and returns, across 1,200+ brands and 1,000 stores in 100+ Indian towns and cities. At CLiQ: We obsess over customer delight. We are out there to find an alternate way of doing e-commerce. We carry an attitude to develop a culture of learning and continuous improvement, both for people and processes. We believe in Uncomfortable Transparency. We will always be respectful, empathetic, and caring about the well-being of our teams. we encourage experiments and creativity in Technology. We develop and use technology to enhance day-to-day life and have a positive impact on customers. We encourage experiments and creativity in Technology. We are committed to strengthening diversity, equity, and inclusion at the workplace through an enabling environment, supportive work-life policies for employees, and a culture that welcomes differences and creates a sense of belonging. We strive to create a work environment where all employees can develop and grow to achieve their full potential. We are an equal opportunity employer and are committed to maintaining respect and dignity for all\' Executive Summary: The Assistant Manager - Mall Marketing is responsible for support of the marketing department in all aspects of retail operations. The position requires planning and execution of signages / displays, special events, launch strategy and execution, public relations efforts, mall communication and relations, advertising / collateral production and marketing programs at Retail Locations. The position is responsible to ensure appropriate representation of Tata CLiQ Palette at retail locations. Responsibilities: . Concept, planning and implementation of all event initiatives. . Prepare a quarterly rolling mall marketing calendar, strategy, for all retail locations and align with key stakeholders . Execute mall marketing initiatives in line with brand guidelines . Establish special / launch event budgets and manage event costs. . Provide Retail / Marketing Director with planning and progress for each event. . Prepare event notifications outlining responsibilities to ensure event needs are communicated to department heads and teams. . Document each event and create event recaps that include: photos, return on investment, results, press clippings, tear sheets as well as event summary. . Preparation of promotional materials and collateral to support events. . Select and order premium items to support events and ongoing programs. . Set annual and quarterly goals for Social Media platforms. . Work with digital marketing coordinator to set social promotional calendar. . Work with brands . Oversee social media voice to maintain brand consistency. . Establish annual press release distribution plan and manage schedule. . Work with PR team to create press releases. . Work with Internal team on creating & executing monthly / quarterly marketing calendar . Track & meet marketing budgets . Monitor inventory levels of premium items, collateral and marketing supplies at malls . Negotiate costs on mall assets (including physical / digital assets & promotions) Key Performance Indicators: . Adherence to Store launch schedule . Compliance to budgets . Footfalls at retail outlets . Marketing Income / OI from Brands Required Qualifications . A minimum college degree or equivalent . A minimum of 3 years of experience in event management . Experience in developing and implementing a marketing plan, goals and strategies Preferred Qualifications . A minimum college degree or equivalent . Strong organizational skills . Working knowledge of social media . Well rounded oral and written communication skills . Negotiation skills . Budget preparation and variance control . Managing advertising agency and event partners The opportunities we have are perfect for highly motivated and talented candidates. We are looking for candidates who have a strong passion for customers, a high level of comfort with uncomfortable transparency, and a keen sense of ownership and drive to deliver results. So QUiQ - PiQ - CliQ before the opportunity is missed.

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