Job Description

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Qualification: MBA in Sales and Marketing

Experience: \xe2\x80\xa2 2-4 years experience in FMCG / Alco-Bev sales

Knowledge & skills:

• Planning, execution, and review.
• Analytical & reasoning skills; data analytics
• Communication & negotiation skills
• Collaboration skills
• ROI Orientation
• Vendor Management
• Training promoters in outlets
• Creativity

Requirements of the role

• Extensive traveling across to the outlets
• Visiting the different markets, visiting outlets during activations
• Engaging consumers and customers at the outlets
• Ability to multitask and deal with complex challenges
• Constantly scouting for new opportunities

Outlet management

• Conduct market recce with the Sales team to evaluate and finalize the outlets
• Ensure installations and their maintenance and upkeep at vendor outlets as well as acknowledgement and clearance of the bills as per PO
• Finalise beat as per switch Promotion Plan for outlet mapping and ensure deployment of promotional elements and gifts at outlets as per Activity Calendar
• Work towards development and innovations in Signage Elements example racks / main shop signage/ gondolas etc
• Collate and update TSEs & TLs monthly Scores in online & offline Portal
• Prepare and supervise contracts for rental outlets and get their approval through the legal team
• Ensure accurate documentation, supervision, and monitoring of challans, in & out stock register, bills, POs, GRAs, PR, and attendance of the sales team
• Plan and execute POSMs, Display Units, and shelf shares for branding and merchandising as per contract and get a required sign-off for PO payments

Brand communication and visibility

• Help SCMM develop brand communication options at various channels as per brand imperatives
• Co-ordinate with vendors to oversee the execution of signage in the state.
• Execute agrees visibility strategy and track and monitor visibility execution
• Responsible for the choice of outlets for implementation along with the Sales team.
• Use outlets as media vehicles to drive a seamless route to consumer effectiveness by building brand visibility, and imagery, creating demand through consumer winning activations, and leveraging the USL portfolio for effective sell-in & sell-out.

Budget

• Coordinate with the manpower agency for various activities eg. claim settlement etc.
• Ensure accurate spending of budgets at the state level.

Analytics

• Monitor and report performance to the Customer Marketing Manager and support in defining actionable learning for improvement.
• Provide feedback to the regional marketing team and sales team for improvement based on the competitor analysis and performance of the plan

Train promoters for optimum performance

• Responsible for training and development of the third-party execution force through on-the-job training & scheduled training calendar in coordination with Regional/National Trade Marketing
• Induct and train the promoters as per incentive schemes
• Ensure the sales team is aligned with the marketing activity and standards through regular communication and formal meetings.

Diversity Statement

Celebrating our inclusive and diverse culture is core to Diageo\xe2\x80\x99s purpose of \xe2\x80\x9ccelebrating life every day everywhere\xe2\x80\x9d. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality, or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose, and standards set the conditions for us to respect the unique contribution each person brings.

Worker Type : Regular

Primary Location: South Goa

Additional Locations :

Job Posting Start Date : 2023-09-07

Diageo