Job Description

About the Role:
This is a revenue generation role where the incumbent will be responsible to sell our advertising solutions to media agencies and marketeers for Movies 2 Cluster. The position holder will be responsible for maintaining relationships with a designated set of key strategic accounts and identifying new accounts to maximize revenue from them through sale of commercial time and branded solutions.
Context: Originally launched in 2012 as Movies OK, it was rebranded on 1 February 2020 as STAR Gold 2 along with Star Gold. STAR Gold 2 is the No.1 channel in Tier 2 space competing with 8 other channels. Key Responsibilities: Strategic / Policy related KRAs

• Develop a thorough understanding of the product, its strengths, positioning, content etc. to be leveraged for pitch impact and effectiveness
• Develop a thorough understanding of the industries/categories being serviced as well as unique marketing challenges being faced at each client organization
• Network, engage with and build strong relationships across levels at client as well as agency organizations to understand business trends, have direct visibility on upcoming campaigns and revenue potential
• Demonstrate thought partnership through a comprehensive understanding of the client and agency organization, their marketing needs, campaign efficiency metrices etc.
• Build a strategy to derive maximum revenue for your accounts

• Create, negotiate and close deals that maximize price/market share and deliver on the client\xe2\x80\x99s and agency\xe2\x80\x99s marketing objectives and expectations.
• Map competition (Sales strategy/Programs/Clients) and use market intelligence to develop strategies to maximize market share
• Deliver maximum value on deals by collaborating with cross-functional teams across the organization (PRS, Operations) and taking complete ownership of deal execution, client servicing and post evaluations of campaigns