Job Description

Job Posting Title: Assistant Manager, Ad Sales, Sports

Req ID: 10044343

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Please note that this job posting is for a potential future opportunity. We recognize the value of building strong networks and pipelines for the future and would like to connect with you to understand your interest and aspirations.

ABOUT THE ROLE:

We are looking for a skilled Key Account Manager to oversee the relationships of the company with its most important clients across a marquee set of sports properties for Star Sports. You will be responsible for driving revenue within a set of key accounts through the sale of FCTs and customized integrations, maintaining long term key customers by comprehending their requirements and exploring avenues for increasing the wallet share of our clients.

CONTEXT:

Star Sports being the largest sports broadcaster in the country is a true home of sports with a diverse high impact portfolio comprising of marquee properties such as the Indian Premier League, ICC World Cup, Pro Kabaddi League, Indian Super League, English Premier League, BCCI Cricket, etc. In this individual contributor role, you will leverage your market intelligence and relationships with clients & agencies to drive revenue through deals and integrations which result in long term associations and increased wallet share with our key clients.

KEY RESPONSIBILITIES:

• Exhibit strong ground sensing ability and market intelligence around client businesses and categories, upcoming product and service launches, genre & season-wise advertisement patterns and media mix, target audience, marketing & business objectives of clients through market research and leveraging networks
• Display a thorough understanding of the product, its distinctive strengths, content and positioning to leverage for pitch impact and aligning the right client / campaign with the right property
• Develop an understanding of the industries/categories being serviced as well as unique marketing challenges being faced at each client organization
• Create effective and customized sales pitches leveraging inputs from market intelligence and internal teams such as Customer Analytics
• Add value to sales pitch conversations by gauging specific business and branding objectives of clients and unarticulated client needs to explore opportunities for customized brand solutions and integration
• Play an integral part in increasing client wallet share and generating new sales that will turn into long-lasting relationships
• Collaborate extensively with internal teams such as Product & Revenue Strategy, Brand Solutions, Customer Strategy & Marketing to effectively engage and add value to client
• Hands-on with end-to-end client servicing, troubleshooting client queries and acting as the single point of contact for all client and agency requirements
• Accountable for deal execution and documentation by coordinating closely with internal Legal, Sales Operations, Traffic & Presentation teams and external Agency Operations team making sure release orders and creatives are aligned for the campaign to air as per client requirements
• Post event evaluation to analyse impact of the association and gain insights on planning and executing future deals

PERFORMANCE MEASURES:

• Achievement of the assigned target
• Driving the pricing agenda
• Event Monetization

QUALIFICATIONS:

• Minimum Qualification: MBA/PG (Premier Institutes preferred)
• With at least 4-5 years of post-qualification experience

KNOWLEDGE AND SKILLS:

• Market Intelligence & Business Awareness
• Relationship Building & Networking Ability
• Knowledge of ad sales and relationships with agencies / clients is preferred and will be an advantage
• Communication & Presentation Skills
• Problem Solving Skills
• Client Servicing Orientation
• Analytical Approach
• Knowledge of sales planning, branding, analytics, marketing fundamentals

PERSONAL ATTRIBUTES:

• Proactive & Enterprising
• High on Collaboration
• Strong sense of Accountability & Ownership
• Ability to drive objectives with minimum supervision

Job Posting Segment: Disney Media & Entertainment Distribution

Job Posting Primary Business: India Operations A

Primary Job Posting Category: Advertising Sales

Employment Type: Full time

Primary City, State, Region, Postal Code: IND - Bengaluru - EGL

Alternate City, State, Region, Postal Code:

Date Posted: 2023-03-13

The Walt Disney Company