Assiatant Manager Marketing
Job Description
Prepare and manage the KFC - Chandigarh marketing calendar (100+ restaurants) in sync with the monthly, quarterly and annual business plan Develop & execute Brand management and Customer Interaction strategy and plan monthly roll out to ensure transaction growth in the region Ensure impeccable execution of the plan through ATL, BTL and digital mediums Ideate, plan and execute innovative and clutter breaking targeted marketing campaigns to increase the footfalls to the KFC restaurants Monitor marketing budget and optimize spends for maximum impact along-with vendor Management & billing in coordination with the Finance team. Plan and strategize focused 360-degree marketing strategy for New Store Openings for all 3 phases: pre launch-buzz, launch and sustenance Track competition activity and plan tactical marketing interventions along with central marketing team and regional sales team. Responsible for the New product launch marketing strategy for the region Manage Corporate Sales for the region Explore opportunities for third party channel sales which includes Delivery service & Live counters in events. Qualification UG Qualification Any Graduate - Any Specialization PG Qualification Any Post Graduate - Any Specialization Doctorate Doctorate Not Required - None Desired Candidate Profile Please refer to the Job description above
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Job Detail
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Job IdJD3074060
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationChandigarh, India
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EducationNot mentioned
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ExperienceYear