Job Description

:
Building the Go To Market Strategy

• Support building of the Go to Market Strategy for the challenger brand.
• Action out the booking, installation, and successful nurturing of Wood finish Tinting Machines across outlets in the territory.
• Engaging in identifying the ideal customer base to facilitate the propecting and lead generation.
• Creating the value matrix and strategizing the sales funnel for the product.
• Identify and curate the sales strategy for the challenger product in a competitive market.
• Devise a suitable product demand generation methodology.
• Design the content marketing strategy suitable to the product and target population.
• Identify and institutionalize the performance indicators /metrics to measure sales progress.
• Strategize the customer retention plans to enable long-term customer relationships.

Strategizing & Creating the business entry blueprint

• Be instrumental in strategizing and creating the blueprint for the business entry for the brand in a disruptive environment.
• Set out clear and realistic business goals for the product performance in a competitive market.
• Plan the budget and resource requirement for the brand entry.
• Conduct thorough research on the market in terms of the size, consumer trends, perceptions, competition survey, opportunities, barriers, etc.
• Build the unique value proposition for the challenger product to stand out in a competitive market.
• Strategize the entry mode and research on whether that is the optimal mode to enter the market.
• Develop all strategy based collaterals for the product.

Post Launch : Key Result Areas
Supporting Actions
Maintaining sustainable sales potential

• Plan and drive innovative initiatives to establish and maintain sustainable sales potential for focused products in the market (in addition to regular range of products).
• Achieving overall sales KPIs and increase market share

Designing and implementation of field activation design and implementation

• Design and implement field activations to increase product adoption and depth by enhancing product awareness.

Driving performance of trade schemes and on ground promotions

• Spearhead and drive performance of Trade schemes and on ground promotions for the challenger brand.

Conducting market analysis

• Conduct regular market analysis by constantly staying current and updated on competition information about product, pricing, and activations.