Job Description

JOB DESCRIPTION

The selected candidate will be responsible for expansion of distribution channel of the company's consumer products across the states of Uttarakhand & UP,.

Job Title : ASM ( Uttarakhand & Uttar Pradesh )

Locations : Dehradun, Haridwar Nainital Rudrapur Rishikesh Bageshwar Saharanpur Muzaffarnagar Merut Muradabad Bijnour Varanasi Prayagraj Lucknow Kanpur

Reporting : Director Business Development :

- To develop business in North India by planning, directing and implementing sales strategies and programs to achieve or exceed the sales objectives for the region.

- To effectively manage the business in the concerned region and achieving the sales objectives

- Meeting the revenue and margin targets for the region

- Driving business development activities of the region

- Generating sales of company products in the region in order to achieve or exceed the annual sales targets

- Achieving regional sales operational objectives by contributing regional sales information and recommendations to strategic plans and reviews

- Accomplishing regional sales human resource objectives by orienting, training, assigning, scheduling, coaching, counselling, and disciplining employees in assigned districts

- Appointing the right set of channel partners with appropriate experience, good infrastructure, financially strong and with an attitude to grow

- Developing sales plan to ensure optimum utilization of resources in the region - Meeting regional sales financial objectives by forecasting requirements

- Preparing an annual budget, scheduling expenditures, analysing variances and initiating corrective actions

- Ensuring that all promotions are within the budget

- To ensure coordination and relationship management with distributors, customers, corporate customers as well as other departments

JD_ASM For internal use only Confidential Document

- Ensuring that distributors and customers in the region are provided with information about new or improved products and services in order to improve sales in the region.

- Developing and maintaining an efficient distribution network

- Ensuring commercial hygiene by monitoring damages, complaints etc

- Liaising with the Marketing team to ensure that adequate marketing support by way of merchandising and promotions is available in the region in order to provide brand visibility and promote sales in the region

- To continuously gain and update category and channel expertise

- Continuously acquiring knowledge regarding the industry, market construct, and customer behaviour to enable effective business plans

- Acquire knowledge regarding competition product, strategies to counter attack competition in the best possible manner

- To coordinate with Supply Chain and Stock Control activities

- Developing systems for accurate forecasting and ensure follow up with production, logistics and CFA

- Exercising stock control at customer point, distributor point and CFA

- Maintaining appropriate stock levels at customer point, distributor point and CFA - Ensuring smooth supplies and timely dispatch to distributors from CFA

- To ensure that sales systems and processes are in place and being used effectively - Developing timely feedback systems on the business

- Developing systems to monitor customer wise sales

Knowledge- :

- Sound knowledge of sales and sales administration processes - Strong understanding of modern trade and general trade Skills- :

JD_ASM For internal use only Confidential Document

- Strong leadership skills

- Excellent communication and negotiation skills

- Presentation skills

- Ability to manage and lead a team

- Strong decision making ability

- Ability to build relationships

- Excellent business acumen

Attitude- :

- Self-motivator

- Aggressive

- Sincere

- Positive approach to problem solving

- Commitment to achieving the sales targets

- Dynamic and exploratory

Educational Level- :

- Graduation- Any specialization

- Post-Graduation (Must have)- PGDM/MBA in Marketing or Sales Management Working Experience :

- Must have 7 +years of sales experience in a FMCG company