Job Description

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Job Purpose
To be responsible for marketing of Linen Club Exclusive outlets to ensure high footfalls and repeat, thus achievement of Retail sales numbers in the region of Tamil Nadu.
Job Context & Major Challenges
Job Context: Linen Club has been expanding its retail network and currently runs around 190 Exclusive outlets.
Job Challenges:

• Most of the stores are Franchisee owned franchisee operated. Therefore, ensuring a seamless consumer experience requires well defined KPIs and very close working with franchisees
• Linen is still a niche category. So, getting new customers into the store is the biggest task and challenge for the role holder

Key Result Areas KRA (Accountabilities) (Max 1325 Characters) Supporting Actions (Max 1325 Characters)
KRA1 Retail Business Delivery Ensure achievement of net sales targets (Val/ Vol)
KRA2 Loyalty Program o Manage loyalty program to ensure all KPIs are met and improved

• Handle the CRM agency - Capillary
• Formulate and execute store wise offer and tactical campaigns
• Integrate multimedia like WhatsApp and Digital for better reach to loyalty base
• Optimise processes with usage of data analytics, reporting and action basis analysis

KRA3 EBO Marketing Support o Plan store wise execution of Seasonal Campaigns (Linen Utsav, Pujo, Diwali, Onam, Pongal) - as per budget and withing timelines

• Conduct hyperlocal targeted activations and offer BTL Support to the EBOs
• Handle activities like In-Store Radio (Music selection, promos & monitoring)
• Monitor EBO digital presence through FB/Insta/Google Local
• Manage vendors and activities like vendor registration, PO and bill submissions and manage the Linen Club gift card program

KRA4 New Store Opening Activations o Handle budget planning, media planning, buying, BTL activities and execution

• Ensure effective launch activation, Event and PR management for COCO/COFO stores

KRA5 Analytics o Handle Monthly RSM dashboard and discussion

• Conduct monthly reviews and key franchisee quarterly discussions

KRA6 Apparel Business Support o Handle catalogues and collection photoshoots

• Execute tradeshows and offer modern trade support - Shoppers Stop & Brand factory activations