Analyst/sr Analyst Commercial Acquisition & Engagement Measurement Analytics

Year    Gurugram, Haryana, India

Job Description

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You Lead the Way. We\xe2\x80\x99ve Got Your Back. With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you\xe2\x80\x99ll learn and grow as we help you create a career journey that\xe2\x80\x99s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally. At American Express, you\xe2\x80\x99ll be recognized for your contributions, leadership, and impact\xe2\x80\x94every colleague has the opportunity to share in the company\xe2\x80\x99s success. Together, we\xe2\x80\x99ll win as a team, striving to uphold our company values and powerful backing promise to provide the world\xe2\x80\x99s best customer experience every day. And we\xe2\x80\x99ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong. Join Team Amex and let\'s lead the way together.
Analyst/Sr Analyst(B30)\xe2\x80\x93 Commercial Acquisition & Engagement Measurement Analytics The AIM (Analytics, Investment & Marketing Enablement) team \xe2\x80\x93 a part of GCS Marketing\xe2\x80\x93 is the analytical engine that enables Global Commercial business portfolio of American Express. Accelerating growth momentum, increasing profitability, and powering up our value proposition are key objectives for this organization. It is the analytical engine that powers profitable business growth through consultative and innovative solutions across GCS. AIM in India is a high performing team and strong partner to the Global Commercial Marketing business. The team enables GCS Marketing business by providing actionable insights to drive business strategy and growth. Incumbent in this role would work very closely with Marketing organization in Marketing space to provide meaningful analytics and actionable insights that help in creating growth strategies. The Analyst would perform campaign measurements, ROI analysis and enable the business by delivering key insights. How will you make an impact in this role? Responsibilities: The roles and responsibilities of the position would include but not be limited to:
  • Support and enable the business partners with campaign measurements, ROI analysis and actionable data driven insights for acquisition & engagement treatments in GCS
  • Develop analytical solutions for GCS business teams by gathering requirements from stakeholders, performing data analysis, presenting results
  • Accurate, timely and efficient delivery of monthly results reporting for marketing & sales leadership
  • Keen on exploration and analysis of data from various data sources, translate the same to excellent visual case studies.
  • Quick learner quick to understand the business and support pilot projects amidst ambiguity
  • Collaborate with functional leaders, business partners and senior leaders to assess business needs, evaluate project feasibility, ensure data integrity, and provide actionable recommendations in times of constant change
  • Build a solid relationship/partnership with Marketing Stakeholders, drive projects end to end with full accountability and growth mindset
Minimum Qualifications
  • Knowledge of Hive, Python, PySpark, SQL encompassing data manipulation and statistical modeling/data-mining techniques
  • Strong analytical aptitude and technical skills
  • Project Management
  • Excellent verbal, written, and interpersonal communications skills with an ability to formulate and communicate results & methodologies in a clear and compelling way
  • A demonstrated ability to work in high-pressure situations with minimal errors
  • An optimistic and growth mind-set with a tremendous will to win
  • Should be able to function with minimum supervision with high sense of ownership
  • Should be comfortable with flexible shift timings to support Global Partners
  • Strong technical and problem-solving skills
  • Strong communication and interpersonal skills
  • Ability to analyze large amounts of data and create innovative solutions
  • Ability to work effectively in a team environment
  • Ability to learn quickly and work independently with complex, unstructured initiatives
  • Ability to challenge the status quo and drive innovation
Past Experience:
  • Relevant experience in campaign measurement/marketing analytics is a plus
Academic Background: Degree in a quantitative field preferred \xe2\x80\x93 e.g. B. Tech; BSc/MSc Statistics, Bachelors/master\xe2\x80\x99s in economics Functional Skills/Capabilities: Experience in marketing analytics and campaign measurement preferred; relevant industry experience preferred. Technical Skills/Capabilities:
  • ~1-2 years of relevant experience with strong knowledge of skills like Python, SQL & Advanced Excel required; R also good to have.
  • Good knowledge of statistical techniques like hypothesis testing, regression, knn, ttest, chi-square test
Job Location: Hybrid (Gurgaon)
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
  • Competitive base salaries
  • Bonus incentives
  • Support for financial-well-being and retirement
  • Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • Generous paid parental leave policies (depending on your location)
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

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Job Detail

  • Job Id
    JD3263332
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Gurugram, Haryana, India
  • Education
    Not mentioned
  • Experience
    Year