Build 360 degree marketing campaigns by leveraging channels such as Social Media Marketing, Influencer Marketing, Email marketing, PR etc to scale the brand's digital
presence.
Work cross-functionally and collaborate with various stakeholders within the
marketing team to leverage their knowledge to build sound strategies across channels
Create top of mind awareness and drive marketing innovation for Nykaa Fashion
Womenswear across various channels through Hero content and campaign ideas.
Drive adoption of global brands by building effective marketing campaigns for the same
across channels
Secure strong brand investments with a content + commercial focus across key sale
campaigns & build brand funded properties
Driving collaborations to recruit new consumers through various
cross brand campaigns
Own budget planning and campaign measurement for all campaigns
Develop key insights and innovative solutions for content and monitor the
effectiveness of them using metrics like traffic, conversations and engagement.
Create project reports with qualitative insight and quantitative data outputs based on
the metrics set.
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