Job Description

Job Req ID: 38460

Location: Mohali, IN

Function: Marketing/Digital


About:

Role

Marketing Postpaid


Job Level/ Designation

AGM – M2


Function / Department

Marketing


Location

Mohali


Job Purpose

Manage and grow postpaid revenue business for PUH cluster by leveraging pillars of growth and grow subscriber base through effective acquisition and retention strategies.


Key Result Areas/Accountabilities

• Minimize Churn and Increase retention through design & execution engagement and retention schemes for consumer Subs
• Conceptualize / Develop and implement Loyalty Schemes / plans for retention and Revenues
• Campaign Management
• Ensure profitability of Upsell and Customer communication tools
• Design Competitively priced Commercial structure for Postpaid Products - Structure and Design Postpaid Plans, UAT for the retail which are competitive in the market and help in driving acquisitions and revenue
• Migration of Subs to new plans with comprehensive Communication plan
• Design and Implement Promotional Schemes, quality based suggestions on customer engagement schemes
• Product Improvisation from time to time to remain Relevant. Commutation and storytelling for the product and maintain buzz in the market
• Subs , Usage & Revenue Tracking
• Daily , monthly tracking of key performance indicators at sub level
• Design , conceptualize all Business Process along with CS Team with Improvisation from time to time to increase customer experience
• Increase Visibility and Awareness in of Brands through the Postpaid Business
• Design / Conceptualize along with Brand Team various communication models like Posters , banners , leaflets, other elements ,etc
• Contribute to the NPS & TNPS of the circle
• Analyze & suggest measures to improve Store & Manpower productivity to achieve channel Postpaid Acquisition targets including COCA Payouts.

Core Competencies, Knowledge, Experience

Data crunching Understanding of Excel/Access/SAS/BI Analytics CLCM


Must have technical / professional qualifications



1. Post Graduate MBA with 3-7 years’ experience 2. Analytical and Data crunching skills 3. Communication and presentation skills 4. Go to market