Job Description

Role Objective:
To own end-to-end marketing and direct demand generation for mandate projects--including launch readiness, sustenance activation, agency management, digital performance marketing, offline activation, CRM integration, and brand communication--ensuring targeted lead flow, optimized CPLs, and improved site-to-booking conversions. This is a hands-on leadership role, not a coordinator role.
Reports To: Director
Team Size: 1 direct report (Marketing Executive) + agency/vendor ecosystem
Experience Required: 6-10 years (minimum 4 years in real estate marketing)
Core Accountability Areas:
1. Marketing Strategy & Launch Readiness--

• Build project-level GTM positioning, hero messaging & target customer cohorts
• Prepare launch marketing plan, COS plan, timelines, war-room checklists
• Coordinate with BD team for support/sales readiness
• Ensure zero-slip execution by planned launch dates

2. Creative & Content Ownership-

• Lead creative brief development and approvals
• Manage brochures, hoardings, print ads, radio scripts, digital assets, landing pages
• Ensure brand consistency across Company
• Review agency output (quality, timelines, cost efficiency)

3. Digital & Performance Marketing-

• Run or supervise Meta, Google & LinkedIn campaigns
• Optimize CPL, MQL, SV, and booking-level metrics
• Weekly dashboards on: 1. Lead quality 2. CPL vs. benchmark 3. CP vs direct mix 4. Micro-market insights

4. Direct Lead Enablement--

• Drive direct walk-ins through digital and offline.
• Own funnel: Lead ? SV ? Booking
• Build and manage internal lead scoring & routing rules
• Work with closures team to improve conversion

5. Offline & BTL Activations-

• Plan & execute: 1. Canopy activations 2. Corporate connects 3. RWA campaigns 4. Mall activations 5. Weekend micro-events
• Vendor negotiation & execution control

6. Outdoor & Radio Media Planning-

• Evaluate and recommend OOH, bus shelters, highway media
• Manage cost, GRP planning, footprint selection
• Work with media agencies for: 1. Radio campaigns 2. FCT planning 3. RJ integrations

7. Website & SEO Ownership-

• Oversee updates for Company & project microsites
• Ensure SEO hygiene and keyword ranking improvement
• Monitor traffic, bounce rate, conversion drop-offs

8. CRM, Reporting & Analytics--

• Coordinate with the CRM team for: 1. Lead flows 2. Integration 3. Booking dashboards
• Weekly reporting to management: 1. Spend vs ROI 2. Source-wise performance 3. Direct vs CP contribution

9. Vendor & Agency Management-

• Single point of contact for: 1. Creative agency 2. Digital agency 3. Production vendors 4. Printing & fabrication 5. OOH vendors
• SLA monitoring, cost control, performance evaluation

Candidate Profile--Must Haves:
Industry Experience--Cat A/B Real estate developer/mandate firm
Exposure--Launch campaigns, large-format OOH, performance marketing
Skills--Hands-on execution and strategic planning
Tools--Meta/Google Ads (working level), CRM, Excel, PowerPoint
Leadership--Managed at least 1-3 team members or agencies
Communication--strong briefing, copy sense, stakeholder handling
Added Advantage--Experience in plotted, luxury, or township launches
KPIs & Success Metrics:

• CPL vs benchmark improvement
• Direct contribution to bookings
• Execution of launch calendar 100% on-time
• Lead-to-SV and SV-to-Booking uplift
• Microsite traffic uplift & bounce reduction
• Agency performance delivery against SLAs
• Cost optimization across media categories

Compensation:

• CTC Range: ?8-12 LPA (based on experience)
• Incentives: Performance-linked (launch + targets)
• Other: Travel reimbursement as per policy

Skills Required