Job Description

Here is a detailed for Banca Channel - Cluster Manager (Bank Assurance Channel):
Job Title: Cluster Manager - Banca Channel
Department: Bancassurance / Distribution
Reporting To: Regional Manager / Zonal Head
Location: As per assigned cluster
Job Purpose:
To drive insurance sales through assigned bank branches within the cluster by managing relationship with bank partners, leading Banca Sales Managers (BSMs), and achieving revenue & business targets.
Key Responsibilities:
1. Business Development & Sales
Drive life/health/general insurance sales through mapped bank branches.
Achieve cluster premium targets (APE/GWP/NOP as applicable).
Increase penetration and productivity per branch.
Plan and execute monthly/quarterly sales strategies.
Monitor daily sales performance and take corrective actions.
2. Bank Relationship Management
Build and maintain strong relationships with Cluster Heads, Branch Managers & key bank officials.
Conduct regular joint sales calls and customer meetings.
Ensure high visibility in bank branches.
Resolve partner escalations and service issues.
3. Team Management
Lead and manage Banca Sales Managers / Relationship Officers.
Recruit, train and mentor sales team members.
Conduct performance reviews and coaching sessions.
Ensure team adherence to compliance and sales processes.
4. Training & Activation
Conduct product and sales training for bank staff.
Drive activation of newly mapped branches.
Implement sales campaigns and incentive programs.
Promote cross-sell and upsell initiatives.
5. Compliance & Process Management
Ensure adherence to IRDAI guidelines and company policies.
Maintain proper documentation and KYC compliance.
Monitor persistency and quality of business.
Control mis-selling and customer complaints.
6. Reporting & MIS
Prepare daily/weekly/monthly MIS reports.
Analyze branch-wise productivity and revenue trends.
Share performance insights with senior management.
Key Performance Indicators (KPIs):
Premium Achievement (APE/GWP)
Branch Activation Ratio
Productivity per BSM
Persistency Ratio
Revenue Growth
Compliance adherence

Skills Required