Job Description

Job Title: Branch Manager - Agency Channel (Insurance)
Role Overview
The Branch Manager - Agency Channel is responsible for driving business growth through the agency distribution model by recruiting, training, and managing insurance advisors. The role focuses on achieving premium targets, building a high-performing agency force, ensuring compliance, and strengthening the company's market presence within the assigned branch territory.
Key Responsibilities
Agency Development & Recruitment
Recruit, onboard, and develop insurance advisors/agents as per company norms
Build a productive and sustainable agency network
Conduct regular agent activation and engagement initiatives
Business Growth & Sales
Drive new business premium (NBP) and renewal targets through the agency channel
Ensure achievement of branch-wise revenue, productivity, and persistency targets
Plan and execute local sales campaigns and promotional activities
Training & Capability Building
Train advisors on insurance products, sales techniques, and compliance standards
Conduct joint sales calls, field coaching, and performance reviews
Develop future leaders from within the agency force
Team & Branch Management
Lead and manage Agency Managers / Development Managers
Monitor daily branch performance and advisor productivity
Ensure optimal utilization of branch resources
Customer Service & Retention
Ensure high-quality customer onboarding and service delivery
Handle escalations related to advisors, customers, and policy servicing
Improve persistency, renewal collection, and customer satisfaction
Compliance & Governance
Ensure adherence to IRDAI regulations and company policies
Maintain accurate documentation, MIS reporting, and audits
Promote ethical selling and risk control practices
Key Skills & Competencies
Strong leadership and people management skills
Proven sales and business development expertise
Ability to recruit, motivate, and retain advisors
Good understanding of insurance products and regulations
Excellent communication, negotiation, and analytical skills
Eligibility Criteria
Graduate/Postgraduate in any discipline
6-10 years of experience in insurance sales, preferably in Agency Channel
Minimum 2-4 years of team handling experience
Local market knowledge preferred
Key Performance Indicators (KPIs)
New Business Premium (NBP) achievement
Active advisor count and productivity
Persistency and renewal ratios
Branch profitability and compliance score

Skills Required