Job Description

Job Title
Team Lead - Direct Channel (Health Insurance)
Department
Sales / Direct Business / Health Insurance
Role Overview
The Team Lead - Direct Channel is responsible for managing a team of Direct Sales Executives (DSEs) to drive health insurance sales through direct channels such as walk-ins, inbound leads, digital enquiries, and corporate tie-ups. The role focuses on team productivity, revenue growth, customer acquisition, and compliance.
Key Responsibilities
Sales & Revenue Management
Drive health insurance sales targets for the direct channel
Ensure achievement of monthly, quarterly, and annual business goals
Monitor daily sales performance and conversion ratios
Implement sales strategies to improve lead-to-policy conversion
Team Management & Development
Recruit, train, and manage Direct Sales Executives
Conduct regular sales coaching, product training, and motivation sessions
Track individual performance and ensure productivity benchmarks
Manage attendance, discipline, and team engagement
Lead & Customer Management
Handle inbound leads, walk-ins, and digital enquiries
Ensure proper lead allocation and follow-ups
Support the team in closing high-value or complex cases
Maintain high customer satisfaction and retention levels
Product & Process Compliance
Ensure adherence to IRDAI regulations and company policies
Monitor KYC, documentation, and policy issuance processes
Minimize policy rejections, cancellations, and mis-selling risks
MIS & Reporting
Prepare and submit daily/weekly sales MIS and funnel reports
Track persistency, renewals, and claims escalations
Provide market feedback and competitor insights to management
Key Skills & Competencies
Strong knowledge of health insurance products (Retail, Family Floater, Group)
Team handling and people management skills
Sales planning, negotiation, and closing abilities
Understanding of direct sales channels & digital leads
Excellent communication and customer-handling skills

Skills Required