Job Description

:-

- Managing performance marketing for the biggest gaming company.

- You will be responsible for acquiring new playing users at the most optimized cost

- You will be working/managing campaigns across FB, Google, DV360, Affiliates, Partnerships, Referrals & other programmatic / DSP platform

- You will be working on developing logics / rules to optimize campaigns with the best optimizer tool available in industry

- Some key metrics that you would be owning

New user Acquisition

Cost per new user

Quality of new user

Onboarding Conversion Rates

- You will be using world class BI and communication tools to move the ship in the right direction

- Analyze data and figure out leaky product and communication flows and fix them

- Keep growing the new user acquisitions, month on month, simple.. :)

Qualification :-

- At least 6-8 years of previous experience in performance marketing in B2C internet companies

- Demonstrated ability in handling and optimizing campaigns across different paid, partnerships / programmatic channels.

- Go getter attitude - Mustn't shy away from experiments and analyzing the outcome properly for future scalability

- Creative thinking and data-driven approach for problem-solving.

- Revenue centricity. You will be working for one of the largest gaming companies from India

- Comfortable with understanding technical nuances, the curiosity to learn and the desire to know the domain, deeply.

- Comfortable in working with cross functional teams, and owning the outcomes

- Good understanding of data and the knack of finding out meaningful insights and making decisions based on them.

What can you expect?

- A culture of taking ownership, sharing ideas and growing along with each product we launch.

- The role will not just be data mining and making reports, you will have understand the business, work on analysis, and make meaningful contribution to the team.

- A fair amount of learning with respect to marketing analytics, how online marketing works as opposed to only making reports.