Job Description

Who we are: As North America’s oldest startup and Canada’s purpose-driven digital marketplace, The Bay is on a high-growth mission to rewrite the rules of retail to help Canadians live a colourful life. If you believe in the power of our iconic brand and thrive on problem-solving at scale, we want you to join our team. At The Bay, smart, high-performing team members will challenge you to learn and grow every day. We value ambitious work and great ideas grounded in data and insights. We're looking for talented people who love a fast-paced environment, embrace change and are looking to make an impact with groundbreaking ideas. We are building a digital-first company and brand for a diverse world and we need a diverse team to reach our potential. We strongly encourage applications from everyone to come and join a winning team that supports diverse thinking and demonstrates innovation, energy, creativity and vision every day. Day in the Life: In this position, the Ad Operations Specialist ensures the smooth execution of the day-to-day activities within the department. They oversee the scheduling, production, implementation, and optimization of all advertising programs and campaigns in order to ensure accurate and timely execution of these programs. They also serve as the main point of contact within the advertising operations department to the rest of the business departments. They are tasked with identifying, establishing, and implementing the business’ best practices on advertising campaign set-up, optimization, measurement, and reporting. Additionally, their innovation enables constant improvement in performance and hence enables the continuous achievement of sales targets as well as the business’s overall targets. This role is both strategic and analytical. Strategy: The position plays a major role in strategic development within the business, where they deploy sophisticated ad campaigns, programs, tools, and platforms that are best suited for the business. Analytics: The position plays an analytical role, where they analyze data, prepare recommendations, and perform periodic optimizations for the purpose of ensuring advertising campaign success rate.
What You Will Do:

• Execution and successful deployment of all client campaigns
• Monitor and optimize campaigns to ensure full delivery and KPIs are met
• Manage QA process of campaign and creative details
• Troubleshoot issues that affect implementation, tracking, or reporting
• Provide post-campaign analysis and recommendations
• Ownership of end-to-end media monetization projects
• Contribute to the ongoing improvement of digital ad products and workflow processes

What You Will Need:

• 1-2 years of ad operations experience
• Agency or multi-channel retailer experience
• Experience with ad serving tools and platforms (Ads Manager 360, CM360, DV360, Google Analytics, Adobe Analytics, Google Ads, Meta, Pinterest)
• An understanding of what it takes to deliver ad solutions at scale and get buy-in from all levels
• Detail-oriented work without losing sight of the big picture You can be flexible, resilient, and a great team player
• You take your job seriously but you like to have fun!

What You Can Expect:

• Competitive salary and benefits package
• Associate discounts up to 40% including top brands
• Flexible work environment that allows for work-life balance

Job Qualifications

Thank you for your interest with HBC. We look forward to reviewing your application. HBC provides equal employment opportunities (EEO) to all employees and applicants for employment.