Role Overview: As an Activation Manager, you will be responsible for:- Flawless execution of central BTL campaigns- Hyper-local marketing initiatives to drive walk-ins- Catchment mapping and recce activities- Managing local vendor operations- Lead generation via RWAs, cross-promotions & field activations- Ensuring brand guideline adherence and reporting Key Responsibilities:- Local catchment planning (5-10 km radius)- Execute regional BTL campaigns & manage promoters- Local business partnerships and cross-promotions- Lead generation & digital lead reporting- Vendor supervision and invoice verification- Support store teams with activation requirements (ref:updazz.com)
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