Account Manager Programmatic

Year    Chennai, Tamil Nadu, India

Job Description


Company Description

Dentsu Media is the largest area of specialism within the dentsu network. It is brought to markets globally, through three award-winning agency brands: Carat, iProspect and dentsu X. All three are underpinned by a scaled network offering of talent, capabilities, and services to support, grow and transform the world\'s leading advertisers. Operating across more than 145 countries, dentsu Media is trusted by leading brands across a broad range of sectors, from pioneering technology to cutting-edge fashion. Dentsu leverages technology, creativity, and in-depth data analytics to drive superior results that amplify its clients\' brands. Dentsu Media is transforming advertising as a force for growth, a force for good and has become the destination for employees to cultivate meaningful careers and for brands to accelerate previously unseen, sustainable growth.



Programmatic Account Manager

  • Deep understanding of programmatic advertising
  • Understanding of the marketing funnel and the associated KPIs per funnel stage: Net reach, engagement, view-through-rate, CTRs, etc in order to provide insights into campaign performance and recommendations for future campaigns to the planner and/or customer
  • Good attention to detail and high own standards of work
  • Good Excel working knowledge
  • Language skills: conversational and written knowledge is mandatory
Focus DSP:
  • Experience Set-up, Management, Optimization and Reporting for online video and display Campaigns in several DSP Platforms: Prio 1: The Trade Desk, Adform / Prio 2: DV360, Xander
  • Experience working with budgets, understanding of pacing and the ability to make necessary adjustments as required
  • Experience in setup of dco campaigns
Focus Ad Server
  • 2-3 year experience and Knowledge of and experience working with tracking tools
  • Knowledge of and experience working with ad servers (Prio 1= Adition, Prio 2 Google Campaign Manager / Flashtalking):
  • Creative Upload, Floodlight Attribution Settings, Campaign Management
  • Experience with data management / building and integration of audience lists and setup of dco campaigns
Focus: Brand Safety & Ad Verification
  • Knowledge of and experience working with brand safety tools e.g. IAS or DoubleVerify as well as ad verification tools e.g. Nielsen
Qualifications

Education & Training:
  • Any Degree
  • Trained on MS Excel & PowerPoint.
Excellent communication skills

Merkle

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Job Detail

  • Job Id
    JD3050658
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Chennai, Tamil Nadu, India
  • Education
    Not mentioned
  • Experience
    Year