Job Description

Strategic Account Management:

Own and manage assigned Meta performance marketing accounts end-to-end, ensuring alignment with business objectives, revenue goals, and scalable growth.

Client Liaison & Relationship Building:

Act as the primary point of contact for clients, maintaining strong relationships through regular performance discussions, expectation setting, and transparent communication.

Strategic Problem-Solving & Crisis Handling:

Proactively identify and resolve performance challenges such as rising CPAs, ad fatigue, learning phase issues, tracking discrepancies, or account restrictions.

Translating Client Briefs into Meta/Google Ads Performance Strategies:

Convert client goals into actionable Meta ad strategies, defining campaign structures, objectives, budgets, audiences, creatives, and success metrics.

Evaluating Scope vs. Delivery Across Accounts:

Ensure agreed scope, budgets, and deliverables are met while balancing performance outcomes and resource allocation.

Conducting Strategic Meta/Google Ads Account Audits:

Perform regular audits of Meta ad accounts to evaluate campaign structure, audience health, creative performance, funnel efficiency, and overall ROAS.

Collaborating on Insight-Led Creative & Funnel Strategies:

Work closely with creative, copy, and performance teams to develop data-driven creatives, hooks, and landing-page recommendations based on Meta insights.

Leading & Mentoring the Account Team:

Guide and mentor account executives and junior team members on Meta best practices, optimization frameworks, and reporting standards.

Tracking Deliverables, Experiments & Seasonal Opportunities:

Manage optimization checklists, A/B testing roadmaps, scaling plans, and seasonal or launch-driven opportunities.

Preparing Performance Reports & Client Reviews:

Prepare detailed Meta performance reports covering KPIs such as ROAS, CPA, CTR, CPM, conversion volume, and funnel performance, and present insights to clients.

Competitor & Category Analysis:

Analyze competitor ad strategies, creatives, and category trends using Meta Ad Library and performance benchmarks to identify opportunities.

Ownership of Meta Campaigns & Product Launches:

Take full ownership of planning, execution, scaling, and optimization of Meta ad campaigns for product launches and growth initiatives.

End-to-End Responsibility for Meta Ads Execution:

Oversee everything from account setup, pixel/CAPI alignment (in coordination with tech teams), audience creation, creative testing, budget scaling, and ongoing optimization.

Driving Account Growth with Clear KPIs:

Drive sustainable growth by defining and improving KPIs, and conversion rates through structured Meta performance strategies.

Experience:

3- 5 years

Job Category:

Social Media

Job Type:

Full Time

Job Location:

Ahmedabad

Department:

Social Media