Job Description

The purpose of this role is to implement and execute Display campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets.Job Title: Account Manager - Display:

• Primary responsibilities to monitor, and manage digital campaigns in ad serving systems such as DCM/ CM360.

• Establish KPIs for all programs while continuously tracking performance with post-campaign analysis and reporting to ensure marketing efforts are delivering expected business outcomes

• Manage receipt, testing, and any required technical adjustment of creative in time for campaign launch.

• Expert understanding of campaign management methodology/tools, including the ability to identify, optimize and resolve campaign related issues.

• Flawlessly execute end-to-end campaigns, liaising with key internal and external stakeholders, while communicating campaign progress and applying learnings in future campaigns.

• Work closely with internal/external teams and act as a post-sale contact to understand and communicate the technical requirements of campaigns.

• Pull and analyse reporting from 1st and 3rd party systems. Identify and investigate 3rd party discrepancies as necessary. Differentiate between 1st and 3rd party delivery for billing.

• Ensure timely, accurate, and successful delivery in full of all campaign components. Schedule and run periodic campaign status update meetings with the respective stakeholders.

• Send post campaign analysis within two business working days of campaign end date.

QualificationsQualifications

• 4 years + experience in a campaign management role in the advertising and online media marketing. Video ad experience is an added advantage.

• Experience using ad serving systems such as DCM

• Knowledge and experience working with 3rd party vendors such as Innovid, Pointroll, Sizmek, etc.

• Basic understanding of pixel and pixel management.

• Familiarity with ad servers, media agencies, web debugging tools (Charles Proxy, Firebug, Fiddler, etc.) a plus.

• Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills are required

• Experience in an analytical, results-oriented environment with external customer interaction.

Additional informationFlexible to work across different time zones/shifts (including night shift)Location: DGS India - Chennai - Anna Nagar Tyche TowersBrand: ParagonTime Type: Full timeContract Type: Permanent

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