Greetings, TCS is hiring forAccount Based Marketing Executive Experience Range: 7+years Location: PAN India : .Developand execute account specific marketing strategies such as G2M strategies, STPstrategies, Thought Leadership, Branding and Promotion, Differentiationstrategies etc. .Ownthe creation/planning, articulation and execution of marketing plans andrelated initiatives in collaboration with account leadership, ancillary groupsand TCS\' corporate marketing unit to communicate distinctive value propositionsand establish brand recognition and leadership .Events,round tables .Collaboratewith Client partners and BDMs to identify marketing interventions for Growthand Transformation programs, and also develop leads to penetrate newbusinesses, functions, solution spaces and service areas within our clientportfolios .Developappropriate marketing collaterals assets to promote thought leadership at aunit, solution and individual level .Assistsales by developing marketing assets like videos, brochures, mailers, salesdecks, elevator pitches to act as sales enablers .Managepublishing of content such as executive insights, white papers, slide decks,video scripts etc. in accordance with established guidelines .
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