Job Description

SEO Executive / SEO Manager - Fast Food Burger BrandRole SummaryThis role owns organic growth for a fast-growing UK fast food burger chain and works closely with the PPC (paid advertising) team to deliver the strongest possible results across search.The focus is not vanity rankings - it is store visibility, footfall, online orders, and franchise growth, using a combined SEO + PPC strategy to dominate search results.Why this role matters- Customers search "burger near me", not brand names- SEO and PPC together control more search real estate- Combined strategies reduce cost per acquisition and improve ROIKey ResponsibilitiesTechnical & On-Page SEO- Conduct full technical SEO audits, including:- Site structure- Crawlability and indexing- Core Web Vitals (site speed and usability)- Optimise on-page SEO across:- Menus- Blog content- Landing pages- Location and store pages- Improve internal linking structures to support:- Store-level pages- Franchise and territory pagesLocal SEO & Store Growth- Own and optimise Google Business Profiles for all Burger Boi locations- Build and scale local SEO landing pages for every town and city- Improve rankings for high-intent searches such as:- "burger near me"- "best burgers in [location]"- QSR and fast food intent terms- Manage:- Citations- Reviews strategy- Local schema markupContent & Keyword Strategy :- Build keyword strategies targeting:- QSR and fast food intent- Delivery and walk-in searches- Franchise and expansion terms- Create SEO-led content briefs for:- Blogs- Guides- Campaign landing pages- Optimise existing content to improve:- Rankings- Click-through rate- Conversions- Identify SEO opportunities linked to:- Seasonal campaigns- Promotions- Product launchesFranchise & Expansion SEO- Develop SEO frameworks for new store launches- Support franchise partners with organic search visibility- Build scalable templates for rapid store rollout- Ensure SEO is embedded into expansion plans from day oneSEO + PPC Collaboration (Critical Part of the Role)- Work closely with the PPC team to create a joined-up search strategy- Share keyword insights between SEO and paid campaigns- Support PPC with:- High-converting SEO landing pages- Localised content for paid search- Use PPC data (conversion rates, search terms) to:- Inform SEO priorities- Accelerate ranking strategies- Align SEO and PPC messaging to ensure:- Consistent offers- Clear pricing- Strong call-to-action across search resultsWhy this matters- SEO builds long-term visibility- PPC delivers immediate traffic- Together, they maximise search dominance and ROIReporting & Performance- Track and report on:- Rankings- Organic traffic- Conversions and revenue impact- Measure SEO + PPC combined performance, including:- Search visibility- Cost efficiency- Conversion improvement- Deliver monthly performance reports with clear commercial insights- Continuously test, learn, and optimise to improve overall search ROIRequired Experience- Proven SEO experience, ideally in:- Fast food- QSR- Hospitality- Multi-location or franchise businesses- Strong understanding of local SEO- Experience collaborating with PPC teams- Commercial mindset focused on revenue, not just rankings- Comfortable working in a fast-paced, growth-driven environmentTools & Platforms- Google Search Console- Google Analytics- Google Business Profile- SEO tools such as Ahrefs, SEMrush, or similar- Familiarity with Google Ads data and search term reportsKey Performance Indicators (KPIs) :- Improved local rankings for store-level searches- Growth in organic traffic to location pages- Increased "near me" and high-intent visibility- Improved conversion rates through SEO + PPC alignment- Reduced cost per acquisition through shared strategy- Clear monthly reporting with commercial insightWhat Success Looks Like :- Stores dominate both paid and organic search results- New locations gain fast visibility using SEO + PPC together- Organic traffic reduces reliance on paid ads over time- Search becomes a major growth channel for stores and franchises (ref:updazz.com)

Skills Required