Job Description

Role Overview

We are looking for a performance-driven Zonal Sales Operations Manager to lead and


manage sales, profitability, and operational excelence across 69 Exclusive Brand Outlet (EBO)


stores in the North East regions. The role requires a strong retail leader with a proven track


record in driving revenue growth, managing large multi-location teams, ensuring compliance


with SOPs, and delivering exceptional customer experiences.

Key Responsibilities

Sales Revenue Growth

Achieve and exceed zonal sales targets and profitability goals. Analyze store performance, identify gaps, and implement action plans for improvement. Drive upseling, cross-seling, and new product adoption to maximize sales.
Store Operations Management
Ensure operational compliance with company SOPs across al stores. Oversee inventory management, stock replenishment, and shrinkage control. Maintain high visual merchandising standards in line with brand guidelines.

Team Leadership Development

Lead and manage Regional Managers / Area Managers and store teams across 69
outlets.
Coach, mentor, and develop team capabilities to meet sales and operational goals. Conduct periodic performance reviews and succession planning.

Customer Experience

Drive a customer-first culture across al stores. Monitor and improve NPS, mystery audit scores, and service quality metrics. Ensure quick resolution of escalations and customer feedback.

Business Planning Reporting

Prepare and execute monthly, quarterly, and annual business plans for the zone. Monitor KPIs including sales, conversion rate, ATV (Average Transaction Value), and UPT
(Units Per Transaction).
Present zonal performance reports and insights to senior leadership.
Cross-Functional Collaboration
Work closely with Marketing for regional activations and campaigns. Coordinate with VM, HR, Supply Chain, and Training teams for smooth operations. Align with Finance on budgets, store expenses, and profitability metrics.

Key Requirements

Experience: 10-15 years in retail sales operations, with at least 5 years in a
zonal/regional leadership role.
Domain: Strong experience managing EBO formats in apparel, footwear, or lifestyle retail.

Skills:

+ Proven ability to manage large multi-location teams and P L responsibility. + Strong business acumen with data-driven decision-making ski ls.
+ Hands-on experience with retail KPIs, store audits, and operational excelence.
+ Education: Graduate / MBA preferred.
+ Travel: Frequent travel across North East zones required.
Performance Indicators (KPIs)
+ Sales growth vs target + Zonal profitability and cost control
+ Operational audit compliance score
+ Staff productivity and attrition rate
+ Customer experience scores (NPS, service feedback)