Job Description

The

Zonal Business Head (FMCG)

oversees the business operations, sales performance, and market development of a Fast-Moving Consumer Goods (FMCG) company within a specific geographical zone (e.g., South, North, West India). They ensure efficient distribution, retail execution, and profitability across multiple regions and teams.

Key Roles and Responsibilities:

1.

Sales & Revenue Management

Drive zonal sales targets and ensure monthly, quarterly, and annual revenue goals are achieved. Monitor primary and secondary sales data and take corrective actions when needed. Ensure effective sales forecasting and demand planning.
2.

Channel & Distribution Management

Expand and manage a strong distributor and retailer network. Ensure product availability, visibility, and placement across all sales channels (traditional trade, modern trade, e-commerce). Streamline supply chain coordination to minimize stock-outs and overstocking.
3.

Team Leadership & People Management

Lead and manage a team of Regional Sales Managers, Area Sales Managers, and Field Sales Executives. Provide coaching, training, and performance reviews to build a high-performing sales team. Promote team alignment with organizational goals.
4.

Market Expansion & Strategy Execution

Identify and develop new market opportunities and underperforming territories. Launch and execute promotional campaigns and new product introductions. Work closely with the marketing team to tailor campaigns as per zonal needs.
5.

Retail Execution Excellence

Drive in-store execution standards: planogram compliance, visibility elements, merchandising. Ensure effective implementation of trade schemes and consumer promotions.
6.

Business Planning & Budgeting

Prepare annual business plans and budgets for the zone. Monitor zone-level profitability, cost control, and ROI on initiatives.
7.

Data & Performance Analysis

Analyze sales trends, market feedback, and competitor activity. Generate and present reports to national leadership for strategic decisions.
8.

Compliance & Governance

Ensure adherence to company policies, commercial practices, and legal compliances. Handle customer grievances and critical operational issues swiftly and effectively.

Key Skills Required:

Strong FMCG sales and distribution knowledge Excellent leadership and communication skills Analytical mindset and data-driven decision-making Experience managing large field teams and multiple territories High adaptability in a fast-paced and competitive market
Job Type: Full-time

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits:

Health insurance
Experience:

Distribution expansion: 10 years (Preferred) FMCG: 10 years (Preferred) Sales: 10 years (Preferred) Customer Interaction : 10 years (Preferred) Team management: 10 years (Preferred)
Work Location: In person