Job Description

Job Title:

Zonal Manager - Channel Development

Department:

Sales & Distribution

Reports To:

Managing Director

Experience required:

12+ years in channel sales

Education:

Graduate in Business/Engineering; MBA preferred

Job Purpose:

To spearhead the development and expansion of the company's distribution network by identifying, recruiting, and onboarding competent

channel partners

across the assigned zone for automotive aftermarket products. This role ensures the establishment of a strong channel base to support revenue growth, market reach, and service availability.

Key Responsibilities:

1. Channel Expansion

Identify untapped and potential markets for expansion of Battery and Ups , Energy Storage Systems aftermarket product distribution. Evaluate and appoint new Channel Partner based on infrastructure, financial stability, and market reach. Drive the end-to-end appointment process including documentation, agreement signing, and initial order placement. Plan and execute structured market mapping to ensure optimal territory coverage.

2. Channel Partner Onboarding & Development

Train and handhold new Channel Partners to align with the company's sales, service, and operational standards. Provide marketing, branding, and visibility support to new partners to aid ramp-up. Ensure Channel Partner readiness with appropriate inventory, tools, and branding for all our sodion aftermarket products.
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3. Channel Management & Performance Monitoring

Track Channel Partner performance using defined KPIs (order frequency, sales volume, service levels). Conduct periodic reviews and territory audits to ensure efficiency. Work closely with logistics and supply chain teams to ensure stock availability and timely delivery.

4. Market Development Activities

Support retail-level expansion by working with Channel Partner to appoint sub-dealers, retailers, and Mechanics/Electrician Drive promotional campaigns, product demos, and loyalty programs to the network at the zonal level.

5. Competitor Mapping & Market Intelligence

Track competitor activity in assigned territories, including pricing, schemes, and channel moves. Propose proactive measures to retain and grow market share.

6. Team Management

Manage and guide a team of Area Sales Managers / Territory Executives to meet Channel development and sales targets. Conduct regular team reviews and support capability-building efforts.

Key Skills & Competencies:

Deep understanding of automotive aftermarket, and channel dynamics Strong negotiation and partner evaluation skills Proven track record in expanding channel networks Ability to manage large geographies and diverse channel partners Leadership, interpersonal, and communication skills Working knowledge of CRM/Salesforce and basic financial assessments

Key Performance Indicators (KPIs):

Number of new Channel Partner appointed and activated Market coverage growth (districts/towns added) Time-to-activate Channel partner and time-to-break-even Channel sales volume growth in assigned zone Secondary sales and sub-dealer expansion Channel Partner satisfaction and retention rate
Job Type: Full-time

Pay: Up to ?100,000.00 per month

Benefits:

Cell phone reimbursement Health insurance Life insurance Provident Fund
Schedule:

Monday to Friday
Supplemental Pay:

Performance bonus Yearly bonus
Work Location: In person