Job Description

Key Responsibilities:
1. Trade Marketing Strategy & Planning

• Develop and implement zonal trade marketing plans aligned with national strategies.
• Customize dealer and retailer programs based on local market trends and sales objectives.
• Plan and monitor trade promotional budgets and ROI in the zone.
• Drive increase and maintenance of display share.

2. Channel Development & Support

• Lead initiatives to onboard, train, and engage channel partners - dealers, retailers, and influencers (architects, masons, interior designers, contractors).
• Drive execution of in-store visibility initiatives: POP materials, signage, store branding, and displays.
• Support expansion of exclusive stores (Franchisee), MBOs, and enhance customer experience at touchpoints.

3. Schemes, Incentives & Loyalty Programs

• Design and implement trade schemes, cashback offers, product bundling, and loyalty programs.
• Track participation and impact, and coordinate with sales and finance for timely payouts.

4. Retail Activation & Campaigns

• Plan and execute zonal retail activations, roadshows, and influencer meets.
• Collaborate with local event agencies to execute BTL activities for footfall and brand visibility.
• Ensure branding at exhibitions, trade events, and dealer meets.

5. Cross-functional Collaboration

• Work closely with sales teams to gather market insights and boost trade engagement.
• Coordinate with supply chain and product teams for POS materials and training support.
• Provide feedback to the central marketing team on zonal requirements.

6. Performance Monitoring & Reporting

• Maintain dashboards for scheme effectiveness, branding compliance, and dealer performance.
• Report on KPIs: footfall uplift, secondary sales growth, brand recall, and partner satisfaction.

7. Team Management

• Handle team of Regional Marketing Incharges.
• Define and monitor team KPIs and performance.
• Lead, mentor, and groom the team effectively.

8. Budget Management

• Manage marketing budgets for assigned zones efficiently.
• Ensure timely invoice submission and monthly provisioning.

Travel Requirements:

• Frequent travel within the assigned zone to oversee execution and meet channel partners.

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