Job Description

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Zonal Sales Manager - The Zonal Head - Sales with minimum 12-15 years of experience will spearhead regional order booking, timely sales, specification development, and drive field marketing/BD initiatives across the Southern Region India which are: Karnataka, Tamilnadu, AP, Telangana, Kerala , Pondicherry, Andaman- Nicobar.


This leadership role is pivotal in achieving business targets through continuous improvement in sales processes, team performance, and infrastructure optimization.

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? Order Intake Achievement

Responsible for meeting or exceeding the zonal Order Intake targets aligned with business goals.

? Project Coordination

Support Project Managers in liaising with local clients to ensure smooth execution and delivery timelines.

? Collections & Payment Monitoring

Drive timely payment collections and follow-up processes in accordance with financial guidelines.

? Team Leadership & Development

Manage, mentor, and evaluate the zonal sales team to maximize productivity and build capability.

? Sales Target Planning & Execution

Translate annual sales goals into half-yearly, quarterly, and monthly targets for the team.

Implement strategies to drive consistent achievement of these targets.

? Target Achievement Monitoring

Track performance indicators regularly to ensure progress toward sales objectives.

? Sales Enablement Support

Ensure necessary sales enablers such as DI (Demand Initiation), advance payments, and process tools are in place to support revenue realization.

? Business Development Support

Provide strategic inputs and assist in market approvals, presentations, and pre-sales engagement for emerging opportunities.

? Market Expansion Planning

Develop and execute focused business plans for new markets or segments in alignment with the 5-Year Strategic Plan.

? Customer Acquisition & Retention

Accountable for identifying, developing, and nurturing relationships with new and high potential customers.

? Lead Generation & Conversion


Create individual and team-level action plans to generate leads, follow up, and ensure successful conversion.

? Strategic Partnerships

Evaluate and recommend new partnership models including licensing and appointing potential liaison agents to promote Lucy products and services.

? Internal Communication & Review

Conduct regular reviews to identify training, development, and product knowledge requirements for the sales team.

? Market Intelligence & Strategy

Monitor market dynamics and formulate actionable strategies for sales intelligence and new customer acquisition.

? Performance Reporting

Provide timely insights and feedback to senior leadership on business development, marketing outcomes, and strategic direction.

? Cross-Functional Collaboration

Offer operational support across departments as and when required by management to foster business integration.

? CP network expansion and CP management

To promote Lucy brand solutions in the given territory and appoint potential channel partner in white spots and manage business growth from existing and new CPs.

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The role will be based at Bangalore India. Incumbent should have minimum experience of 12-15 yrs in the field of MV switchgear sales & marketing and willing to travel extensively to various sites within the assigned territory.

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1. To undertake any other duties and responsibilities as required / instructed in order to maintain and / or improve the efficiency, quality and service provided by LEI

2. Health & Safety - adherence to all Company Health & Safety Policies, Procedures and Safe Working Practices.

3. To undertake business travel within India or abroad as and when required.

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Established Industry Relationships:

Demonstrated success in collaborating with public utilities and key EPCs/CPs across the region.



Stakeholder Insight:

In-depth familiarity with decision-makers and key personnel within major utilities and EPC firms.



Market Intelligence:

Strong understanding of current market trends, competitor strategies, and industry developments.



Channel Partnership Experience:

Proven experience in managing channel partners, resellers, and indirect sales networks.




Technical Expertise:

Solid understanding of power distribution systems and switchgear technologies.



Operational Insight:

Familiarity with real-world operational challenges faced by distribution network operators, including system reliability, outage management, and load balancing.



Process Knowledge:

Clear grasp of workflow stages within public utilities, from order initiation through execution to project closure.



Commercial Acumen:

Practical experience with financial instruments and transactions such as Bank Guarantees, Letters of Credit (L/C), Corporate Guarantees, and Vendor Financing Structures (VFS).

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Structured & Analytical Approach:

Adopts a methodical and organized style of working, ensuring precision and consistency across tasks.



Initiative & Project Leadership:

Demonstrates the ability to proactively drive ideas and projects forward from conception to execution.



Time Management & Planning:

Effectively plans project activities and delivers results within agreed timelines and expectations.



Teamwork & Independence:

Exhibits flexibility to work autonomously or collaboratively within a diverse team environment.



Integrity & Ownership:

Self-driven with high standards of integrity and accountability in professional conduct.



Project & Delivery Planning Acumen:

Demonstrates sound understanding of project management principles and proactive planning to ensure customer delivery timelines are consistently met. Exhibits foresight in inventory movement, helping to mitigate risks of stagnant finished goods (FG) stock.



Other Requirements

Formal qualifications in B.E Electrical Engineering


Lucy Electric is an international leader in intelligent secondary power distribution products and solutions, with features such as remote operation and monitoring. Linking energy generation to consumption, the business specialises in high-performance medium and low-voltage switchgear for utility, industrial and commercial applications.