About the Company: - Founded in 2019, zingbus is building the most trusted brand for intercity travel. Keeping reliability and safety at the core, we are building a two-sided platform that delivers standardized journey experience for travelers and increased earnings for our supply partners.- We connect 300+ cities across the country through our daily services and have served 2.5 Mn+ uniquecustomers so far and are aggressively working towards the fleet electrification and establishment of charging technology and infrastructure.- Raised Series A from Y Combinator, InfoEdge, AdvantEdge, and other prominent investors from India and Silicon Valley. Also, closing a large round with one of the largest global, corporate VC.- Position: Sr. Associate - Performance Marketing (Google ads)- Location: Gurgaon- Experience: 1-4 years What you will do: - Campaign Strategy & Management: Plan, create, and execute effective SEM strategies across Google Ads, LinkedIn and other platforms. - Optimization: Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs. - Keyword Research: Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach. - Performance Tracking: Analyze and report on campaign performance using tools like Google Analytics, Singular, and other relevant platforms. - A/B Testing: Conduct A/B testing on ads, landing pages, and other elements to continually enhance campaign performance. - Market Research: Stay up to date with SEM trends, algorithm changes, and best practices to maintain a competitive edge. - Analyze user journeys to identify funnel drop-offs and work on initiatives to optimize the flow for higher conversions. What we are looking for: - Experience: 1 to 4 years of experience in Google Ads campaign management. - Educational Background: Btech/ BCA - Self-driven and a strong bias for action, fitment in startup culture. - In-depth knowledge of the Paid Marketing ecosystem, attribution models, and segmentation/App campaigns - Budget Management: Proven track record of running campaigns with budgets of - 5-7 Lakh+ per month. - Hands-on experience: in Google Ads, Meta Ads, Google Analytics, Mixpanel & other tools like Looker Studio, AppsFlyer. - Analytical Skills: Strong data-driven mindset with the ability to analyze large sets of data and derive actionable insights. - Creativity: Ability to craft engaging ad copy and create testing strategies to improve results. - Someone who can manage complexity and is good at problem solving with a first-principles approach What We Offer?- A high-impact role in a fast-growing, venture-backed startup. - Ownership of multi-channel performance marketing efforts. - Competitive compensation - A culture that encourages creativity, data-driven decision-making, and fast execution. (ref:updazz.com)
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