Job Title: Digital Marketing Executive - B2B Software Services Location: Bengaluru Experience: 2+ Years Employment Type: Full-TimeJob Summary :We are looking for a results-driven Digital Marketing Executive with at least 2 years of experience in B2B software services. The ideal candidate should be skilled in executing digital campaigns that generate leads, build brand visibility, and drive measurable business growth.Key Responsibilities :- Plan and execute digital marketing campaigns across Google, LinkedIn, and other B2B platforms.- Conduct keyword research and implement effective SEO/SEM strategies to improve organic ranking and website traffic.- Manage Google Ads, LinkedIn Ads, and email marketing campaigns for lead generation.- Track, analyze, and report campaign performance using Google Analytics and related tools.- Collaborate with content and sales teams to align messaging and campaign goals.- Optimize landing pages and website content for conversion rate and keyword performance.- Maintain consistency in brand voice and digital presence.Required Skills- 2+ years of experience in digital marketing for B2B software or IT services.- Proficiency in Google Ads, SEO tools, LinkedIn Campaigns, and Analytics.- Strong understanding of content marketing and lead nurturing.- Good communication and analytical skills.Preferred Skills- Experience with marketing automation tools (HubSpot, Zoho, or similar).- Knowledge of CRM systems and email marketing workflows. (ref:updazz.com)
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