Job Description

Job Summary:We are looking for a detail-oriented and results-driven SEO Executive to join our marketing team. The ideal candidate will be responsible for optimizing website content, conducting keyword research, and managing both on-page and off-page SEO initiatives to improve our search engine rankings. This role requires a solid understanding of SEO best practices, search engine algorithms, and modern SEO tools.Key Responsibilities:On-Page SEO:- Optimize website content, meta tags, and headings to effectively compete with high Domain Authority (DA) websites.- Conduct comprehensive keyword research and competitor analysis.- Ensure SEO-friendly site structure, clean URLs, and proper internal linking.- Implement keyword clustering through strategic internal linking.- Perform regular content and technical SEO audits; identify and implement necessary fixes.Off-Page SEO:- Execute link-building strategies such as guest posting, article submissions, Quora answers, etc.- Monitor backlink profiles and disavow toxic links when needed.- Improve domain authority through ethical and strategic off-site efforts.Analytics & Reporting:- Track SEO performance using tools like Google Analytics, Google Search Console, and Ahrefs.- Update monthly reports on website performance, channel-wise metrics, and keyword rankings using platforms like Shopify, GA4, and GSC (training will be provided).Required Skills:- Proficiency with tools such as Google Analytics, Search Console, Google Keyword Planner, and Ahrefs (Microsoft Clarity is a bonus).- Strong understanding of current SEO trends, algorithm updates, and ranking factors.- Familiarity with Domain Authority (DA) and Page Authority (PA) metrics.- Good analytical, communication, and time management skills.Preferred Qualifications:- Bachelor's degree in Marketing, Communications, IT, or a related field.- SEO certification from a recognized platform (Google, HubSpot, Moz, etc.) is a plus.- Experience in eCommerce SEO, Google Merchant Center SEO, or Local SEO is a strong advantage. (ref:updazz.com)