Job Description

Job description:

We are looking for a

creative, witty, and trend-smart Content Writer

to craft engaging content for our YouTube channel and Instagram platforms. The ideal candidate must understand storytelling, short-form video structure, humour, and trending social media formats.

Key Responsibilities1. Scriptwriting (Primary Responsibility)

Write

high-quality, entertaining, and relatable scripts

for YouTube vlogs, reels, short films, prank videos, and challenge-based content. Create

hook-driven openings

, smooth transitions, humour beats, and impactful endings. Convert raw ideas into

structured scripts

, including dialogues, scene breakdowns, and punchlines.

2. Trend & Platform Research

Stay updated with

trending topics, viral formats, Instagram reel trends, YouTube Shorts styles

, and adapt them into fresh content ideas. Analyse what's working in similar niches and suggest weekly improvements.

3. Content Ideation

Brainstorm

original concepts

, prank ideas, family-based comedy plots, emotional storylines, and educational content (when required). Generate

monthly content calendars

for Instagram Reels, YouTube Videos & Shorts.

4. Caption & Copywriting

Write

funny, savage, emotional, and engaging captions

for Instagram posts and reels (Hinglish + English style). Create impactful

YouTube titles, video descriptions, hashtags

, and click-worthy thumbnails ideas.

5. Character-Based Writing

Write content tailored to the personalities of: Rohit Shilpa Rohan Family members Ensure dialogues feel

authentic, natural, and true to the CrayLyf style

.

6. Brand Integrations / Ads

Write

seamless promotional scripts

for paid brand integrations (YouTube + Instagram) without making it look like an ad. Understand brand briefs and create

funny, creative, story-driven ad scripts

that fit the CrayLyf format.

7. Storytelling & Engagement

Build content that is

emotionally connecting

--funny, relatable, dramatic, or inspirational based on video theme. Strengthen engagement with

call-to-actions

, humor twists, punchlines, and cliffhangers.

8. Multi-Format Writing

Write for multiple formats including: Long-form YouTube videos (8-15 mins) YouTube Shorts (15-60 sec) Instagram Reels Community posts Voiceover narration scripts Skits, challenges, pranks, and interactive videos

9. Collaboration With Filming & Editing

Work closely with Rohit and the team to adjust scripts during shooting. Share script notes for editors (timings, transitions, music cues, dialogues).

10. Quality Control

Ensure content tone matches the brand:

funny, dramatic, wholesome, Desi, family-friendly

. Proofread all scripts to avoid errors and maintain consistency.

Ideal Candidate

Excellent command over

Hinglish writing

--funny, snappy, relatable. Good understanding of

YouTube & Instagram algorithms

. Ability to think visually and write for camera. Must be highly creative, fast, flexible, and updated with trends.
Job Types: Full-time, Part-time, Internship, Contractual / Temporary

Contract length: 6 months

Benefits:

Flexible schedule Work from home
Work Location: In person

Job Types: Full-time, Part-time, Fresher, Internship, Contractual / Temporary
Contract length: 6 months

Pay: Up to ?15,000.00 per month

Expected hours: 20 per week

Benefits:

Commuter assistance Flexible schedule Paid sick time Paid time off Work from home
Work Location: In person