Job Description

Job Title: Performance Marketing Manager - Linkedin (US Market)Employment Type: Full-TimeDepartment: Performance Marketing / GrowthAbout the CompanyXneeti is a new age tech platform that empowers Indian brands to grow in international markets. Xneeti is a seed funded startup covered by known publishing houses such as VCcircle. We're seeking a Performance marketing Manager who can drive lead gen on Linkedin/Google and build the qualified lead pool for the Sales team.Key Responsibilities:1. Strategy & Planning- Develop and execute comprehensive LinkedIn marketing strategies to generate qualified B2B leads and strengthen brand - positioning.- Create account-based marketing (ABM) strategies targeting key decision-makers in specific industries.- Conduct competitive benchmarking to identify whitespace opportunities and messaging gaps.2. Campaign Management- Plan, launch, and optimize LinkedIn Ads campaigns (Sponsored Content, Message Ads, Lead Gen Forms, etc.) for maximum ROI.- Manage organic and paid growth funnels, from audience segmentation to retargeting workflows.- Work closely with sales teams to ensure marketing-qualified leads (MQLs) align with revenue goals.- Track and optimize performance across CTR, CPL, and lead quality metrics.3. Content & Messaging- Create compelling B2B storytelling frameworks and LinkedIn post strategies for thought leadership, awareness, and engagement.- Collaborate with copywriters, designers, and video editors to deliver scroll-stopping creatives and data-backed ad content.4. Analytics & Insights- Use LinkedIn Campaign Manager and analytics tools to monitor, measure, and report on key campaign performance metrics.- Provide actionable insights to improve targeting, messaging, and creative strategy.5. Collaboration & Enablement- Partner with sales, content, and growth teams to ensure full-funnel alignment across channels.- Conduct regular A/B testing on creatives, formats, and audiences.- Stay updated with LinkedIn algorithm changes, B2B trends, and ad platform updates.- Train internal teams on LinkedIn best practices, outreach frameworks, and engagement techniques.What We're Looking For:- 2-7 years of proven experience running Linkedin ads for the US Market. - Demonstrated success in scaling Linked in spend from $10K to $100K+ monthly while maintaining profitable ROAS.- Analytical mindset with the ability to turn data into strategy.- Excellent communication, project management, and time zone collaboration skills. (ref:updazz.com)

Skills Required