Job Description

About the jobWe are looking for a Social Media Manager/Lead with the ability to analyze data, structure campaigns and provide optimization solutions. The ideal candidate should have excellent communication skills, should be a quick problem solver and should have the ability to translate business needs into easily manageable tasks with quick implementation.Key Responsibilities:- Having a strong background in paid social campaign management, technology platforms, direct marketing experience- Manage the day-to-day handling of all paid social media channels such as LinkedIn, Facebook, Instagram, etc., and adapting strategies to suit different channels- Develop creative and engaging social media strategies- Develop, launch, and manage new campaigns for brand promotion and conversion- Monitor, track, analyse and report on performance on social media platforms using internal client tools- Leverage cross channel approach for performance improvement- Research and evaluate the latest trends and techniques to find new and better ways of measuring social media activity- Analyse competitor activity on social media- Optimize the social media campaigns to achieve targets set by the client- Manage the budget allocation & pacing for all social media campaigns- Encourage collaboration across teams and departments- Regularly liaise with clients via email or callsQualifications:- 3+ years of experience in Social Media Marketing- Bachelors degree in a related field is a plus- Any certifications in Facebook/LinkedIn Marketing would be a plusRequirements:- Ready to work from office in Chandigarh- Ready to work on high priority tasks and deadlines- Proven skills in running paid campaigns on Social platforms like Facebook, LinkedIn, etc.- Good project management skills with proven ability to complete complex projects on time.- A deep understanding of the key metrics and levers available to drive performance marketing optimizations Understanding of Audience overlap and minimizing the impact of the same.- Knowledge of creating custom audiences Have an eye for creative and social marketing trends High-level proficiency in MS Excel, PowerPoint, and Word (ref:updazz.com)

Skills Required