Job Description

Job Type:

Full Time hybrid

Job Location:

Mumbai

Writer - Branding

---------------------

About the Role

We are seeking a

Writer

with a flair for crafting

brand voices and narratives

. In this role, you will help define how brands

sound, speak, and connect

- from

naming and tone of voice

to

campaign copy and storytelling

. You will work across industries and mediums, collaborating with designers and strategists to create

integrated, compelling brand experiences

.

Key Responsibilities

Develop Verbal Identity Systems:

Conduct copy and tone audits and create names and/or nomenclature frameworks, tone of voice, taglines, and writing guidelines.

Write for Diverse Touchpoints:

Craft clear, engaging, and brand-consistent copy for websites, packaging, launch campaigns, and social media.

Support Strategic Storytelling:

Translate brand strategy into narratives that resonate with audiences.

Client Collaboration:

Participate in client-facing discussions to understand needs, present creative solutions, and refine deliverables.

Maintain Clarity and Consistency:

Ensure that messaging remains cohesive and on-brand across all outputs.

Who We're Looking For

Experience:

1-2 years of experience in branding, copywriting or communications.

Strong Writing Skills:

Ability to write across tones, formats, and platforms.

Strategic Creativity:

Understand how words influence brand perception and engagement.

Ownership and Accountability:

Ability to manage multiple projects with attention to detail.

Collaboration:

Works well in cross-functional teams, integrating seamlessly with strategists, writers, designers, and project managers.

Curiosity and Drive:

A love for learning, experimenting, and pushing creative boundaries. * Familiarity with design or content and/or AI tools is a plus.