Job Description

We are seeking an experienced and versatile

WordPress Developer

to design, develop, and manage responsive websites across multiple brands and business verticals. This role demands a balance of

technical expertise, creative vision, and marketing understanding

.

The ideal candidate will not only possess a strong command of WordPress development but also demonstrate a working knowledge of

social media management, content writing, and digital marketing

. You will collaborate with creative, marketing, and operations teams to build high-performing digital experiences that enhance visibility, engagement, and conversions.

This position is perfect for someone who thrives at the intersection of design, technology, and strategy--someone who can code efficiently while understanding how every website, post, and campaign contributes to overall business goals.

Key Responsibilities

1. Website Design, Development & Customization

Build, customize, and maintain

WordPress websites

for multiple brands and projects. Design visually appealing, mobile-responsive, and SEO-friendly websites using

Elementor

,

Gutenberg

, or

WPBakery

. Customize or develop new WordPress themes and plugins to support functional and brand-specific needs. Translate design files (Figma, Adobe XD, or Canva) into functional web pages with precise attention to UI/UX details. Implement advanced website features including sliders, forms, integrations, and dynamic content elements. Ensure websites adhere to modern web standards, cross-browser compatibility, and accessibility guidelines.

2. Technical Optimization & Performance Management

Optimize website performance by managing caching, minification, image compression, and lazy loading. Monitor and improve

Core Web Vitals

to maintain optimal site speed and usability. Set up and manage

hosting environments

, including domains, SSL certificates, and email configurations. Conduct routine maintenance, updates, and backups to ensure stability and security. Troubleshoot issues related to themes, plugins, and databases with minimal downtime.

3. SEO, Analytics & Conversion Integration

Implement

on-page SEO

best practices, including meta tags, headings, internal links, and schema markup. Integrate tools such as

Google Analytics, Tag Manager, and Search Console

for performance tracking. Support marketing teams in setting up

UTM tracking

, event triggers, and conversion pixels. Collaborate with SEO and content teams to improve organic visibility and keyword performance. Generate website performance reports and provide actionable insights for improvement.

4. Digital Marketing & Social Media Support

Coordinate with digital marketing teams to ensure all websites align with

campaign goals and brand identity

. Support

social media management

by creating landing pages, blog sections, or microsites to promote campaigns. Contribute to

content writing and editing

for blogs, web pages, and marketing copy aligned with SEO and brand tone. Collaborate in planning and executing

digital marketing initiatives

, including newsletters, lead funnels, and paid campaigns. Monitor website and social media analytics to assess engagement, traffic sources, and conversions.

5. Collaboration & Cross-Functional Coordination

Work closely with the

design, content, marketing, and operations

teams to ensure cohesive execution across platforms. Support brand teams in launching new products, campaigns, or initiatives with timely website updates. Provide technical guidance and suggestions during brainstorming sessions for marketing and communication strategies. Maintain clear documentation of website changes, integrations, and custom code for future reference.

6. Maintenance, Security & Quality Control

Perform regular updates of WordPress core, plugins, and themes to ensure smooth functionality. Conduct periodic

security checks

to identify vulnerabilities and apply protection measures. Ensure proper version control, backup routines, and recovery mechanisms are in place. Continuously test for UI/UX improvements, responsiveness, and bug resolution.

Requirements

Technical Skills

Strong expertise in

WordPress

,

HTML5

,

CSS3

,

PHP

, and

JavaScript/jQuery

. Proven experience with

Elementor

,

WPBakery

,

Gutenberg

, and

custom theme/plugin development

. Understanding of

WooCommerce

,

Yoast SEO

, and

Mailchimp

or similar integration tools. Familiarity with

MySQL

, hosting management (cPanel, FTP), and version control (Git). Knowledge of

Core Web Vitals

, SEO optimization, and Google indexing standards. Experience integrating

CRM systems

, lead capture tools, and API-based solutions.

Digital Marketing & Creative Skills

Hands-on understanding of

social media platforms

,

content calendars

, and

post scheduling tools

(e.g., Meta Business Suite, Buffer, or Hootsuite). Ability to

write and edit web content

, ensuring clarity, SEO compatibility, and alignment with brand tone. Familiarity with

digital marketing tools

such as Google Ads, Meta Ads Manager, and analytics dashboards. Understanding of

conversion funnels

,

landing page optimization

, and

email marketing workflows

. Experience collaborating with content creators, designers, and social media teams for unified campaigns.

Preferred Tools & Platforms

Exposure to

Figma / Adobe XD / Canva

for interpreting design assets. Experience with hosting platforms like GoDaddy, Hostinger, Bluehost, or AWS. Knowledge of

Google Workspace

,

Notion

, or

Trello

for project coordination.

Soft Skills

Strong creative and technical problem-solving abilities. Detail-oriented with a high standard for quality and accuracy. Excellent time management, with the ability to handle multiple projects simultaneously. Clear communication and collaboration skills across departments. Eagerness to learn, adapt, and stay updated with the latest trends in web and digital marketing.

Education & Experience

Bachelor's degree in Computer Science, IT, Digital Media, or a related field preferred.

2-4 years

of experience in WordPress development with exposure to marketing or content-driven projects. A

portfolio of live websites

showcasing both technical and creative proficiency is mandatory.
Job Types: Full-time, Permanent

Pay: ?20,000.00 - ?25,000.00 per month

Work Location: In person