Job Description

Company Overview:Women Wellness First is a rapidly growing healthcare company dedicated to providing comprehensive and accessible wellness solutions for women across India. Operating primarily in the femtech space, we offer a range of products and services, including personalized nutrition plans, online consultations with healthcare professionals, and educational resources. With a strong online presence and a growing network of partner clinics, we are committed to empowering women to take control of their health and well-being.Role Overview:As an Assistant Marketing Manager at Women Wellness First, you will play a crucial role in executing and optimizing our marketing strategies to drive brand awareness, customer acquisition, and engagement. You will work closely with the Marketing Manager and cross-functional teams, including sales, product development, and customer service, to ensure consistent messaging and a seamless customer experience. This role offers the opportunity to contribute directly to the growth of a mission-driven company and make a tangible impact on the lives of women across India.Key Responsibilities:- Assist in the development and implementation of integrated marketing campaigns across various channels, including digital, social media, and offline events, to reach target audiences and achieve marketing objectives.- Manage and optimize social media presence across platforms, creating engaging content, monitoring performance, and responding to customer inquiries to build brand loyalty and community.- Support the execution of performance marketing initiatives, including paid search, display advertising, and affiliate marketing, to drive qualified leads and conversions.- Conduct market research and competitive analysis to identify trends, opportunities, and threats, providing insights to inform marketing strategies and product development.- Track and analyze marketing campaign performance, preparing reports and dashboards to measure ROI and identify areas for improvement.- Collaborate with external agencies and vendors to execute marketing programs, ensuring timely delivery and adherence to budget.- Support brand management activities, ensuring consistent brand messaging and visual identity across all touchpoints.Required Skillset:- Demonstrated ability to develop and execute marketing campaigns across various channels.- Proven skills in managing social media platforms and creating engaging content.- Experience with performance marketing principles and tools.- Strong analytical skills with the ability to interpret data and generate insights.- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.- Bachelor's degree in Marketing, Business Administration, or a related field.- 0-2 years of relevant experience in brand management, performance marketing, or social media.- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.- Based in Delhi NCR. (ref:updazz.com)

Skills Required