Job Description

Brand Manager

About Wishlink : Wishlink is a - well-funded, early-stage startup- , on a mission to shape the - creator economy .

Our Beliefs:

We strongly believe that - creators are superhumans- they own attention, have a massive following, and influence the lifestyle choices of millions.

Attention on the internet is prime real estate. Creators can choose what they want to do with their real estate. A storefront of their own, - renting it out as a multi-brand outlet for other brands- . We are equipping them with these storefronts where they can - tag products- with their Insta & Youtube posts, create curated collections of their favorite products - and - sell directly to their followers.-

Our Mission:

We aim to enable every creator to truly express their lifestyle, connect deeply with their audience and create content sustainably. We are on a mission to define new charters at the intersection of two of the most prominent aspects of the internet - e-commerce and social media.-

Team & Investors:

- We\'re 3 founders, [Chandan](https://www.linkedin.com/in/chandan-yadav-1011/), [Shaurya](https://www.linkedin.com/in/guptashaurya/)- , and - [Divyansh](https://www.linkedin.com/in/divyansh-ameta-9b8430103/), friends from college with a shared passion to- solve real-world problems at scale and, consume content for hours (XD). We have - raised a seed round of ~$3M, led by Elevation Capital- (marquee investor with strong consumer tech and products portfolio) and an amazing cohort of 40+ angel investors.

Why Join Us?

Work cannot get more exciting than this:

We scroll Insta Reels and watch YouTube videos for work (we do the same during our free time .

Social media and e-commerce are evolving faster than ever and are defining the way people spend time on the internet. The immense possibilities in this space keep us - SUPER PUMPED- . We assure you work will never get boring. In case it does, just scroll reels. We won\'t mind!

We believe in rewards and have the biggest rewards ready for you:

We want to build a company where everyone has ownership and is rewarded well . We want everyone working with us to have a stake in the company and hence have a very liberal - ESOPs policy,- in addition to providing competitive fixed pay. It\'s top of our mind to make sure money doesn\'t come in the way of building!

Build a strong career path:

We are growing fast - and - want you to ride this growth wave with us- . You will own processes, drive results, and will be empowered to work with the founder\'s mentality. We will have multiple review cycles within a year and will make sure you are handed bigger challenges and responsibilities- as you grow!

Empathy, hard work, and a lot of fun:

- We are team players- and have been a part of phenomenal teams in our previous experiences.

- No hierarchies, no formalities we want all of us to build this together - for the community and for ourselves. And we assure you a great time and a lot of fun building!

What would you be doing?

- Own Branding & Community Engagement at Wishlink

- Developing and executing strategic plans to elevate brand visibility within the Indian creator community, encouraging them to use Wishlink platform

- Creating comprehensive go-to-market strategies and marketing activity calendars for successful feature and product launches

- Cultivating the Wishlink Creator community through diverse channels such as events, seminars, workshops, and partnerships to nurture loyalty among creators

- Develop and expand community and/or Creator outreach efforts.

- Implementing brand strategies to educate existing creators on the best practices for utilizing the Wishlink platform and integrating them into business plans

- Crafting and overseeing marketing campaigns, while brainstorming innovative approaches to enhance creatives, content, and copies for improved campaign effectiveness

- Establishing campaign guardrails to ensure the optimal return on investment for marketing expenditure

What we are looking for?

If you are a content creator yourself- or have worked closely in social media space we like you already.

Must Haves:

- 2-3 years of relevant experience in branding campaigns across channels ( experience in e-commerce/ D2C brands is a plus- )

- Creative bent of mind to generate eye-catching and relevant marketing campaigns -SUPER IMPORTANT

- Strong communication and writing skills

- Strong analytical skills and decision making frameworks to choose the best marketing strategy

- Strong cross-team collaborations with design, social media, and creator team

- Hunger to continuously experiment, learn and implement new things

Good-to-have:

- Track record with proven growth in your current organisation

- Comfortable with tools like Google Analytics to track outcomes, understand user behaviour

- Proven project management skills

- Strong ability to work independently and create processes that scale

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