o Min 2 years of experience in all phases of Search Engine Optimization process, including indepth site analysis, on-page optimization, link building promotion and fix accessibility issues. o Hands-on experience working with various SEO, Analytics and social media publishing and monitoring tools including Google Webmaster tools, Google Analytics , GTMetrix, Buffer, Hoot suite, Crowd Fire, Snip.ly etc o On-page SEO tasks such as Meta content, broken links, Schema & Rich Snippets, URL optimization, Competition analysis, XML sitemap, etc. o Exceptional keyword research skills with good understanding of User Intent and long-tail search terms. o Submission of website to General, Blog, Article, Social Bookmarking and RSS Directories Forum, Blog and Groups promotion activities o Local business and classified postings o Use analytics and other measurement tools to continually find ways to improve metrics and as well as engagement. o Build the initial social posts for specific campaigns o Build a network on social media using the pseudo accounts and engage the by sharing relevant Content. o Create weekly digital marketing status reports. o Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages o Provide recommendations and execute strategies for content development in coordination with SEO goals. o Keep pace with SEO, Search Engine, Social Media and Internet Marketing industry trends and developments. o Research and administer Social Media tools in support of Social Media Strategy. o Monitor and evaluate search results and search performance across the major search channels o Experience on Content Related Websites (Entertainment, News, Health, Food and etc) would be add-on advantage.
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