What you are- A utility player: you're willing to find resolutions to customer issues early, late and often- Self-driven. You have superior organisational skills, integrity and great follow-through on tasks.You don't get overwhelmed easily.- Naturally curious. You're innovative, extremely creative and constantly looking for ways to improve upon things- Word savvy. You have exceptional writing skills and can craft everything from whatsapp messages to Instagram posts to policies and summaries, easily adjusting your tone/voice accordingly- Graceful. You are self-aware, well-spoken on the phone and eloquent in responses. You'll humbly be the voice of Wellopia- Fun. You're a charismatic people person who can talk to anyone; you're flexible, fearless, and excited to help build something awesome and share it with the world- Motivated. You understand the impact of a highly satisfied, excited tribe of parents; you are slightly obsessive-compulsive about grinding away at issuesWhat you will do You'll be tasked with creating and inspiring a growing user base to share Wellopia. You'll have great opportunities to develop & foster various skill sets: Social Media Strategy & Content- Spread the Wellopia love through creating exciting content - Craft engaging posts, stories, reels, and carousels that make parents laugh, learn, and love the brand.- Find the pulse of the parents and identify ways to get Wellopia in front of new users.- Own and execute Wellopia social media calendar across Instagram, Facebook, LinkedIn, and emerging platforms.- Collaborate with designers to create clean, modern, thumb-stopping visuals that reflect Wellopia's ethos.- Build content buckets and series that resonate with moms and dads in India.- Stay ahead of the curve by experimenting with the latest trends, formats & viral campaigns.Community Engagement & Growth :- Build and nurture a community of parents, engaging actively through comments, DMs, and UGC campaigns.- Identify and collaborate with community & brand advocates - influencers, micro-creators, and parenting communities.- Launch interactive campaigns-polls, quizzes, challenges-that keep the Wellopia tribe engaged and growing.- Develop complex brand & event partnerships- Storyboard & execute innovative marketing campaigns & pop-ups- Manage communications, media & PR outreach- Engage with upset customers and turn them into passionate evangelistsAnalytics & Optimisation :- Track and analyse key metrics: reach, engagement, shares, saves, and follower growth.- Monitor trends and adapt strategies to stay ahead of the curve.- Use data to constantly improve content performance and brand presence. (ref:updazz.com)
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